Forward to: Revenue Management

Pricing & Promotion
Workflows

Ten agent workflows for Revenue Management — competitor pricing monitoring, promotion frequency tracking, trade spend intelligence, price elasticity signals, MAP violation detection, promotional ROI analysis, price pack architecture tracking, coupon and rebate monitoring, dynamic pricing intelligence, and pricing dashboard — enabling optimized revenue management.

1Competitor Pricing Monitoring

AI agent monitors competitor product prices across retail domains to track pricing strategies, price changes, and competitive positioning in real-time.

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Track Competitor Pricing
/products/pricingChange SignalOpenPageRank
COMPETITOR PRICING INTELLIGENCE — LAUNDRY CATEGORY ════════════════════════════════════════════════════════ Product Our Price Competitor Gap Change Laundry Pods 42ct $14.99 pg.com Tide $16.99 -12% Tide +$1 Liquid Detergent 100oz $11.49 pg.com Tide $12.49 -8% Stable Dish Soap 28oz $3.99 pg.com Dawn $4.29 -7% Stable Surface Cleaner 32oz $4.49 reckitt.com $3.99 +13% They cut PRICING ALERTS: pg.com: Tide prices raised $1 across all pod sizes SIGNAL: P&G price increase — opportunity to follow or hold gap reckitt.com: Surface cleaner price cut — aggressive move SIGNAL: Evaluate promotional response — do not match permanently

2Promotion Frequency Tracking

AI agent monitors retailer domains for promotional activity — tracking frequency, depth, and duration of competitor promotions to optimize our promotional calendar.

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Track Promotional Activity
/products/pressChange Signal
PROMOTION FREQUENCY ANALYSIS — Q1 2026 ════════════════════════════════════════════════════════ Brand Promos/Mo Avg Depth Duration Trend Our Brand 3.2 -22% 7 days +0.4 pg.com Tide 2.8 -18% 5 days Stable henkel.com 2.4 -15% 6 days -0.2 churchdwight.com 4.1 -28% 8 days +0.8 INSIGHTS: Our promotion frequency: Above category average — margin risk Church & Dwight: Promoting aggressively — buying share P&G: Disciplined — fewer, shallower promos RECOMMENDATION: Reduce promo frequency 15%, increase depth on key SKUs Estimated margin improvement: +$2.8M annually

3Trade Spend Intelligence

AI agent monitors retailer and competitor domains to estimate trade spend allocation, promotional investment levels, and trade ROI across retail accounts.

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Analyze Trade Spend Patterns
/investors/products/pressOpenPageRank
TRADE SPEND INTELLIGENCE ════════════════════════════════════════════════════════ ESTIMATED COMPETITOR TRADE SPEND (% of revenue): pg.com: 18% ($4.2B) — declining, shifting to digital unilever.com: 21% ($2.8B) — stable churchdwight.com: 24% ($980M) — increasing aggressively Our brand: 20% ($1.4B) — stable TRADE ROI BY ACCOUNT: Walmart: $1.42 per $1 spent — best performer Target: $1.08 per $1 — underperforming Amazon: $0.89 per $1 — negative ROI Kroger: $1.28 per $1 — good ACTION: Reduce Amazon trade spend 20%, reallocate to Walmart Estimated improvement: +$3.4M in trade ROI

4Price Elasticity Signals

AI agent analyzes price change events and subsequent consumer behavior signals to estimate price elasticity across products, channels, and consumer segments.

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Analyze Price Elasticity
/products/blogPersonasChange Signal
PRICE ELASTICITY INTELLIGENCE ════════════════════════════════════════════════════════ Product Elasticity Last Price Move Volume Impact Laundry Pods 42ct -0.8 +5% (Jan) -3.2% (low) Liquid Detergent -1.4 +8% (Nov) -11% (high) Dish Soap -1.1 +4% (Dec) -4.8% Surface Cleaner -1.6 +6% (Oct) -9.2% (high) INSIGHTS: Pods: Inelastic — consumers absorb price increases well Liquid detergent: Elastic — price-sensitive, PL switching Surface cleaner: Highly elastic — price cut needed to defend share PRICING RECOMMENDATIONS: Pods: Follow P&G price increase — take additional +3% Liquid: Hold price — volume risk too high Surface: Promotional price to defend against Reckitt cut

5MAP Violation Detection

AI agent monitors authorized and unauthorized reseller domains to detect Minimum Advertised Price violations that erode brand value and channel partner relationships.

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Detect MAP Violations
/products/pricingDomain AgesOpenPageRank
MAP VIOLATION DETECTION — 2,400 RESELLERS MONITORED ════════════════════════════════════════════════════════ ACTIVE VIOLATIONS: discountcleaning.com Product: Laundry Pods 42ct — listed at $11.99 (MAP: $14.99) Violation: -20% below MAP Domain Age: 890 days | Authorized: NO ACTION: Cease & desist letter — unauthorized seller bulkdeals-warehouse.com Product: Multi-pack bundle — listed at $22.99 (MAP: $28.99) Violation: -21% below MAP ACTION: Trace supply chain — identify diversion source MONTHLY SUMMARY: Resellers scanned: 2,400 Active violations: 14 Violations resolved: 8 this month Estimated brand erosion from violations: $1.2M/quarter

6Promotional ROI Analysis

AI agent tracks promotional performance signals across retailer domains to measure ROI of promotional investments and optimize future promotional strategies.

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Analyze Promotion ROI
/products/pressChange Signal
PROMOTIONAL ROI ANALYSIS — Q1 2026 ════════════════════════════════════════════════════════ Promotion Type Investment Revenue Lift ROI Grade BOGO (Walmart) $2.4M $4.8M 2.0x A Buy 2 Save $3 (Target) $1.8M $2.1M 1.17x C 25% Off (Amazon) $1.2M $0.9M 0.75x F Coupon ($2 off) $800K $1.6M 2.0x A Display Feature $600K $1.1M 1.83x B+ OPTIMIZATION OPPORTUNITIES: Kill Amazon 25% off promos — negative ROI consistently Increase BOGO at Walmart — highest ROI mechanism Coupons outperforming percentage-off — shift mix Estimated annual savings from optimization: $4.2M

7Price Pack Architecture

AI agent monitors competitor product sizes, multi-pack configurations, and pricing tiers to identify optimal price pack architecture opportunities across channels.

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Analyze Price Pack Architecture
/products/aboutIAB Categories
PRICE PACK ARCHITECTURE — LAUNDRY PODS ════════════════════════════════════════════════════════ Price Point Our SKU Competitor Gap $5.99 16ct pods pg.com 15ct Tide +1ct $9.99 NO SKU pg.com 26ct Tide MISS $14.99 42ct pods pg.com 42ct Tide Match $22.99 76ct pods pg.com 76ct Tide Match $34.99 NO SKU pg.com 112ct (Club) MISS ARCHITECTURE GAPS: $9.99 price point: Missing — losing trial and mid-size buyers $34.99 club size: Missing — losing Costco shelf space RECOMMENDATION: Launch 26ct ($9.99) + 112ct club ($34.99) Estimated incremental revenue: $18M annually

8Coupon & Rebate Monitoring

AI agent monitors coupon platforms, cashback sites, and retailer promotion pages to track competitor coupon strategies and optimize our coupon distribution.

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Track Coupon & Rebate Activity
/products/pressOpenPageRank
COUPON & REBATE INTELLIGENCE ════════════════════════════════════════════════════════ coupons.com — Active competitor offers: pg.com Tide: $3 off 42ct+ (expires Mar 15) pg.com Dawn: $1 off any size (ongoing) churchdwight.com OxiClean: $4 off any size — aggressive ibotta.com — Cashback offers: pg.com: $2 cashback on Tide Pods Our Brand: No active cashback offers SIGNAL: Competitors dominating cashback channel — we are absent RECOMMENDATIONS: Launch $2 Ibotta cashback: Est. 40K redemptions, 2.4x ROI Match Church & Dwight $4 coupon: Do NOT match — maintain margin Digital coupon strategy: Shift 30% of FSI budget to digital

9Dynamic Pricing Intelligence

AI agent monitors real-time pricing across e-commerce domains to track dynamic pricing patterns, algorithmic repricing, and price optimization opportunities.

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Track Dynamic Pricing Patterns
/products/pricingChange Signal
DYNAMIC PRICING INTELLIGENCE — E-COMMERCE ════════════════════════════════════════════════════════ amazon.com — Our Laundry Pods 42ct Current price: $14.99 | 30-day range: $12.49 - $16.99 Price changes in 30 days: 18 changes detected Buybox winner: Our listing 72% of the time SIGNAL: 3P sellers undercutting during off-peak hours walmart.com — Price match behavior: Tracks Amazon price within 2-hour lag Current price: $14.97 (2 cents below Amazon) SIGNAL: Walmart auto-matching — stabilize Amazon price first DYNAMIC PRICING RECOMMENDATIONS: Set Amazon floor price at $14.49 — stops price spiraling Walmart price: Let algorithm match — saves margin 3P seller enforcement: Remove 4 unauthorized sellers

10Revenue Management Dashboard

AI agent synthesizes all pricing and promotion intelligence into a dashboard for revenue management — tracking competitive pricing, promotional effectiveness, and margin optimization opportunities.

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Generate Pricing Dashboard
/products/pricing/pressOpenPageRankChange Signal
REVENUE MANAGEMENT DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ PRICING POSITION: vs P&G: 8-12% below (price gap advantage) vs Private Label: 40-60% premium (widening) PROMOTIONAL HEALTH: Average promo ROI: 1.4x (target 1.6x) Worst performer: Amazon 25% off (0.75x) Best performer: Walmart BOGO (2.0x) OPPORTUNITIES: Follow P&G price increase: +$12M margin Price pack gaps: $18M incremental revenue Trade reallocation: +$3.4M ROI improvement
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Generate Revenue Report

Pricing & Promotion Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Competitor prices tracked: 1,200 SKUs across 180 retailers MAP violations active: 14 (8 resolved this month) Promotional ROI average: 1.4x (below 1.6x target) Price pack architecture gaps: 2 critical missing sizes KEY INSIGHTS P&G raised Tide prices $1 — opportunity to follow for $12M margin. Amazon promotions consistently negative ROI — discontinue. Two price pack gaps ($9.99 and $34.99) representing $18M opportunity. Shift coupon strategy from print to digital for better ROI.
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