Forward to: Editorial Team

Editorial Intelligence
Workflows

Ten agent workflows for the editorial team — competitor content tracking, trending topic detection, story gap analysis, breaking news monitoring, source credibility scoring, beat coverage optimization, investigative lead generation, audience-driven editorial planning, syndication opportunity detection, and real-time news cycle intelligence — all powered by domain intelligence across 20 page types and 100M+ domains.

1Competitor Content Tracking

AI agent monitors /blog and /press pages across competing regional news publishers to detect content velocity changes, topic shifts, and editorial strategy pivots — giving AdvanceLocal editors a real-time view of the competitive content landscape.

1
Identify Regional Competitor Universe
/blog /press /about IAB Categories OpenPageRank
EDITORIAL COMPETITOR SCANNER ══════════════════════════════ TARGET: AdvanceLocal properties (NJ.com, cleveland.com, al.com, etc.) IAB: News & Media > Regional News > US Metro Markets QUERY: search_by_category("News & Media > Regional", country="US", min_pagerank=4) COMPETITOR SET — NJ.com MARKET: northjersey.com PageRank: 6.8 | Gannett | Bergen County nytimes.com PageRank: 9.2 | NY Times | NY Metro overlap phillyinquirer.com PageRank: 7.1 | Lenfest | Philadelphia overlap patch.com PageRank: 7.4 | Hale Global | Hyperlocal NJ tapinto.net PageRank: 5.2 | Independent | Hyperlocal NJ newjersey.news12.com PageRank: 5.9 | Altice | TV-to-digital COMPETITOR SET — cleveland.com MARKET: news5cleveland.com PageRank: 6.1 | Scripps | TV news ideastream.org PageRank: 5.4 | NPR affiliate | Public media cleveland19.com PageRank: 5.0 | Nexstar | TV news crainscleveland.com PageRank: 5.8 | Crain | Business news
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Track Content Velocity & Topic Distribution
CONTENT VELOCITY ANALYSIS — NJ MARKET (FEB 2026) ══════════════════════════════════════════════════ Publisher Posts/Day Δ MoM Top Topics Avg PageRank nj.com 78 +12% Politics, Sports, Real Estate 7.6 northjersey.com 52 +8% Education, Local Gov, Crime 6.8 patch.com 124 +23% Hyperlocal, Events, Crime 7.4 nytimes.com (NJ) 12 -5% Real Estate, Transit, Politics 9.2 tapinto.net 34 +45% Community, Schools, Events 5.2 ALERT: patch.com content velocity up +23% — aggressive hyperlocal expansion ALERT: tapinto.net velocity up +45% — fastest-growing competitor in market
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Generate Editorial Intelligence Report
Domain Signal
patch.com — /blog velocity surged +23% MoM with 124 posts/day across NJ markets. /careers page shows 18 new NJ editor roles posted. /about page updated to highlight "200+ NJ communities." Patch is executing an aggressive hyperlocal content blitz that directly competes with NJ.com's community coverage.
COMPETITIVE THREAT — Hyperlocal content velocity surge in core NJ market
Sector Signal
Regional News — Hyperlocal War: Across all AdvanceLocal markets, hyperlocal competitors (Patch, TAPinto, local Substack newsletters) increased content output by avg +31% QoQ. IAB category analysis shows "Community & Neighborhood News" growing faster than any other regional news subcategory. Traditional metro publishers losing ground to hyperlocal specialists.
HYPERLOCAL THREAT — Community-focused competitors accelerating across all markets

2Trending Topic Detection

AI agent scans /blog content across thousands of domains in AdvanceLocal's metro markets to detect emerging topics before they become trending — giving editors a head start on stories their audiences will care about.

1
Scan Cross-Domain Topic Emergence
/blog /press /events IAB Categories Personas
TRENDING TOPIC DETECTOR — NJ METRO (FEB 2026) ════════════════════════════════════════════════════ SCOPE: 12,400 domains in NJ/NY metro IAB categories SCANNED: /blog + /press + /events pages (last 48 hours) METHOD: Topic frequency acceleration vs. 30-day baseline EMERGING TOPICS (48-hour acceleration score): Topic Mentions Δ 48h Source Domains Score NJ Transit Gateway Tunnel 89 +340% 34 domains 97.2 Newark Airport Terminal A 67 +210% 28 domains 89.4 NJ Property Tax Reassessment 45 +180% 19 domains 82.1 Cleveland Clinic Expansion 38 +156% 15 domains 76.8 Alabama Amazon HQ2 Bid 23 +290% 8 domains 71.3 SIGNAL: Gateway Tunnel topic spiking across gov, construction, transit, and real estate domains RECOMMENDED: Assign reporter to Gateway Tunnel impact story — 2-4 hour lead time
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Cross-Reference with Audience Persona Data
PERSONA-TOPIC MATCHING ════════════════════════════════════════ NJ.com Top Personas vs. Trending Topics: Persona: "NJ Commuter" (34% of audience) MATCH: Gateway Tunnel (97.2 trend score) — Direct impact on commute MATCH: Newark Airport Terminal A — Travel impact Recommendation: Lead with commuter angle, push notification worthy Persona: "NJ Homeowner" (28% of audience) MATCH: Property Tax Reassessment (82.1 trend score) Recommendation: Create interactive tax calculator, evergreen content play Persona: "Sports Fan" (22% of audience) NO TRENDING MATCH — Monitor for Devils/Giants/Jets news signals
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Deliver Topic Alerts to Editorial Dashboard
Domain Signal
Gateway Tunnel topic — 89 mentions across 34 domains in 48 hours (340% above baseline). Sources include government (.gov), construction company /press pages, NJ Transit /blog, and real estate /blog posts discussing property values near stations. Cross-domain emergence pattern matches previous breaking story patterns with 2-4 hour lead time advantage.
BREAKING TREND — Assign reporter immediately, push notification candidate
Company Signal
AdvanceLocal audience alignment — 62% of NJ.com personas (Commuters + Homeowners) have direct interest in top 3 trending topics. Persona-topic match score of 0.87 (highest in 30 days). Editorial resource allocation should prioritize Gateway Tunnel and Property Tax stories for maximum engagement.
HIGH ENGAGEMENT — Top trends align with core reader personas

3Story Gap Analysis

AI agent identifies stories that competitors are covering but AdvanceLocal properties are missing — detecting coverage gaps by comparing topic distribution across regional publishers and surfacing high-value uncovered stories.

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Compare Topic Coverage Across Publishers
/blog /press IAB Categories Personas Web Filtering Categories
STORY GAP DETECTOR — NJ.com vs COMPETITORS ══════════════════════════════════════════════════ ANALYSIS PERIOD: Last 30 days COMPARED: NJ.com vs. 8 NJ-market competitors COVERAGE GAPS — Topics competitors cover that NJ.com does not: Gap Topic Competitor Coverage NJ.com Posts Audience Demand NJ Cannabis Industry northjersey.com (14) 0 HIGH Shore Town Budget Hearings patch.com (23) 2 HIGH EV Charging Infrastructure nytimes.com/nj (8) 1 MEDIUM Newark Tech Startups tapinto.net (11) 3 MEDIUM NJ College Admissions northjersey.com (9) 4 HIGH REVENUE IMPACT: Story gaps correlate with audience loss to competitors NJ Cannabis: Estimated 45K monthly pageviews going to northjersey.com Shore Town Budgets: Estimated 67K monthly pageviews going to patch.com
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Prioritize Gaps by Audience Value

STORY GAP PRIORITY REPORT

FOR: NJ.com Editorial — Weekly Planning ══════════════════════════════════════════════════ PRIORITY 1 — IMMEDIATE ACTION: NJ Cannabis Industry Competitors: 14 articles this month (northjersey.com leading) NJ.com: Zero coverage in 30 days Audience: "NJ Homeowner" persona (28% of readers) shows high interest Revenue: Cannabis advertisers spending $12K/mo on competitor sites ACTION: Assign beat reporter, create cannabis industry vertical PRIORITY 2 — EXPAND COVERAGE: Shore Town Budget Hearings Competitors: 23 articles (Patch dominating hyperlocal budget coverage) NJ.com: 2 articles (generic, not town-specific) Audience: Homeowner persona + local government interest ACTION: Town-by-town budget tracker, interactive data tool DETECTION ADVANTAGE: Story gaps identified avg 2-3 weeks before audience metrics show decline Proactive gap filling recovers est. 60-80% of lost pageviews within 30 days

4Breaking News Source Monitor

AI agent monitors /press and /blog pages on government, corporate, and institutional domains in AdvanceLocal markets to detect breaking news signals from primary sources — before stories hit competitor newsrooms.

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Monitor Primary Source Domains
/press /blog /legal /leadership Countries Domain Ages
BREAKING NEWS SOURCE MONITOR — LIVE ════════════════════════════════════════════════ MONITORED: 4,200 primary source domains across AdvanceLocal markets CATEGORIES: Government (.gov), Courts, Police, Corporate, Education, Healthcare SCAN FREQUENCY: Every 15 minutes ALERTS — LAST 6 HOURS: 14:23 EST nj.gov — /press: New release: "Governor Signs NJ Transit Funding Bill" BREAKING — No competitor coverage yet. First-mover window: ~45 min 13:07 EST clevelandclinic.org — /press: "Major Expansion of Cancer Center — $1.2B Investment" BREAKING — Only ideastream.org has covered. Window: ~2 hours 11:45 EST newarkairport.com — /blog: "Terminal A Phase 2 Opening Date Announced" COVERED — nytimes.com posted 30 min ago. Still opportunity for local angle 09:12 EST al.gov — /legal: "New Alabama Economic Development Incentive Package Filed" BREAKING — Zero coverage. al.com exclusive opportunity
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Score Source Credibility & Prioritize
SOURCE CREDIBILITY SCORING ════════════════════════════════════════ Domain PageRank Domain Age Category Credibility nj.gov 8.1 28 years Government 99/100 clevelandclinic.org 8.4 26 years Healthcare 98/100 newarkairport.com 6.9 22 years Transportation 95/100 al.gov 7.8 25 years Government 99/100 PRIORITY ROUTING: Credibility 95+ → Immediate alert to metro editor Credibility 80-94 → Alert to beat reporter Credibility 60-79 → Queue for verification
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Route Alerts to Market Editors
Domain Signal
nj.gov — /press page updated with NJ Transit funding bill signing. Source credibility: 99/100 (government domain, 28-year domain age, PageRank 8.1). No competitor coverage detected within 45-minute scan. NJ.com has first-mover advantage for a story directly relevant to 34% of audience (commuter persona).
EXCLUSIVE WINDOW — 45-minute lead on transit funding story
Company Signal
Cleveland Clinic — $1.2B cancer center expansion announced on /press page. Domain credibility 98/100. Only one local competitor (ideastream.org) has covered it. cleveland.com has a 2-hour window for comprehensive coverage including economic impact angle, jobs data from /careers page (showing 234 new healthcare roles), and community reaction.
HIGH-IMPACT STORY — $1.2B local economic story, limited competitor coverage

5Source Credibility Scoring

AI agent evaluates the credibility of sources cited in stories by analyzing domain age, PageRank authority, IAB classification, web filtering categories, and content consistency — helping editors verify information quality and flag unreliable sources.

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Analyze Source Domain Credibility
/about /leadership /contact OpenPageRank Domain Ages Web Filtering Categories
SOURCE CREDIBILITY ENGINE ══════════════════════════════════════════════════ REQUEST: Verify sources for NJ cannabis industry article SOURCES SUBMITTED: 6 domains cited in draft CREDIBILITY ANALYSIS: nj.gov/cannabis PageRank: 8.1 | Age: 28 years | Category: Government Web Filter: Government/Legal | /leadership: Listed officials SCORE: 99/100 — Official government source, highly credible njcannabusiness.com PageRank: 3.2 | Age: 2 years | Category: Business/Cannabis Web Filter: Business | /about: Industry trade group SCORE: 72/100 — Industry group, verify claims independently nj-cannabis-news.info PageRank: 0.8 | Age: 4 months | Category: Unclassified Web Filter: Newly Registered/Suspicious | /about: No identified author SCORE: 12/100 — NEW DOMAIN, no authority, possible misinformation WARNING: Do not cite without independent verification
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Flag Unreliable Sources in Editor Dashboard
Domain Signal
nj-cannabis-news.info — Credibility score 12/100. Domain registered 4 months ago, PageRank 0.8, no identified authors on /about page, web filtering category flagged as "Newly Registered/Suspicious." Domain age combined with low PageRank and missing /leadership data is a strong misinformation signal. This domain should not be cited without independent verification from credible sources.
UNRELIABLE SOURCE — New domain, no authority, possible misinformation
Sector Signal
Cannabis News — Source Quality Alert: Domain intelligence scan across NJ cannabis-related domains found 34 domains registered in the last 6 months with cannabis-related content. 78% have PageRank below 2.0, 45% have no /about or /leadership pages. The cannabis news ecosystem has a significant misinformation risk that editors should be aware of when sourcing stories.
SECTOR WARNING — High concentration of low-credibility cannabis news domains

6Beat Coverage Optimization

AI agent analyzes which editorial beats are overserved and underserved by comparing reporter allocation against audience demand signals from domain intelligence — optimizing beat assignments for maximum editorial impact.

1
Map Beat Coverage vs. Audience Demand
/blog /careers IAB Categories Personas OpenPageRank
BEAT OPTIMIZATION — NJ.com (FEB 2026) ══════════════════════════════════════════════════ Beat Reporters Posts/Mo Audience Demand Efficiency Sports 8 240 22% 2.75%/reporter Politics 5 150 28% 5.60%/reporter Crime 4 120 15% 3.75%/reporter Real Estate 3 60 18% 6.00%/reporter Education 1 20 12% 12.0%/reporter Cannabis/Business 0 0 5% N/A UNDERSERVED BEATS (high demand, low coverage): Education: 12% demand served by 1 reporter — highest efficiency, needs expansion Cannabis/Business: 5% demand, zero coverage — new beat opportunity Real Estate: 18% demand, 3 reporters — efficient but could expand OVERSERVED BEATS: Sports: 8 reporters for 22% demand — lowest per-reporter efficiency
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Generate Beat Reallocation Recommendations

BEAT OPTIMIZATION REPORT

FOR: NJ.com Editor-in-Chief — Q2 2026 Planning ══════════════════════════════════════════════════ RECOMMENDED BEAT CHANGES: ADD: Cannabis/Business Reporter (1 FTE) Demand: 5% of audience, growing +45% QoQ Competitor gap: northjersey.com has 14 cannabis articles/month Revenue: Cannabis advertisers spending $12K/mo on competitor sites Expected impact: +45K monthly pageviews, $3.2K/mo ad revenue ADD: Education Reporter (1 FTE) Current: 1 reporter serves 12% audience demand (highest efficiency) Adding 1 reporter doubles capacity for high-demand, underserved beat Expected impact: +30K monthly pageviews CONSIDER: Reallocate 1 Sports → Real Estate Sports: 8 reporters, 2.75% efficiency (lowest) Real Estate: 3 reporters, 6.0% efficiency, demand growing +15% QoQ Expected impact: Minimal sports loss, +25K real estate pageviews/mo

7Investigative Lead Generation

AI agent identifies potential investigative story leads by detecting anomalies in domain data — sudden leadership changes, new legal pages, compliance filings, and corporate restructuring signals across institutions in AdvanceLocal markets.

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Detect Anomalous Domain Changes
/leadership /legal /compliance /press /careers Domain Ages
INVESTIGATIVE LEAD DETECTOR — NJ INSTITUTIONS ═══════════════════════════════════════════════════ SCOPE: 2,800 NJ institutional domains (government, education, healthcare, corporate) METHOD: Anomaly detection on page additions/removals HIGH-PRIORITY INVESTIGATIVE LEADS: newarkschools.orgAnomaly Score: 94/100 /leadership: 4 administrators removed in 2 weeks (no press release) /legal: New "compliance investigation" page added (not linked from nav) /careers: 3 senior positions reposted with "interim" designation /press: Zero updates in 45 days (normally weekly) SIGNAL: Silent leadership purge + compliance investigation page = potential story essexcountynj.orgAnomaly Score: 78/100 /legal: New "procurement policy update" page added /leadership: County administrator position changed twice in 60 days /compliance: New ethics disclosure page appeared SIGNAL: Procurement + ethics + leadership changes = potential corruption story
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Generate Investigative Briefing
Domain Signal
newarkschools.org — Anomaly score 94/100. Four administrators removed from /leadership page without corresponding /press releases. A /legal page titled "compliance investigation" was created but not linked from navigation (hidden page). Three senior positions reposted as "interim." This pattern — silent leadership changes + hidden legal pages + frozen press output — has preceded major institutional stories in 73% of historical cases.
INVESTIGATIVE LEAD — Silent leadership purge with hidden compliance page
Company Signal
Essex County NJ — Procurement policy update + ethics disclosure page + rapid leadership changes. Domain intelligence shows the /compliance page was added 3 days before the /legal procurement update — suggesting the ethics review preceded the policy change. FOIA request recommended for procurement records from the past 12 months.
FOLLOW UP — FOIA request recommended, procurement records review

8Audience-Driven Editorial Planning

AI agent uses persona data and IAB category analysis to recommend editorial calendar priorities based on what audiences across AdvanceLocal markets are actively seeking — aligning content production with reader demand patterns.

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Analyze Audience Demand by Market
/blog /products /events Personas IAB Categories Countries
AUDIENCE DEMAND MATRIX — ALL ADVANCELOCAL MARKETS ═══════════════════════════════════════════════════════ Market Top Demand Topics Persona Match Content Gap NJ.com Real Estate, Transit, Taxes Homeowner 28% Cannabis, Education cleveland.com Healthcare, Sports, Economy Sports Fan 31% Tech Startups, Arts al.com Football, Politics, Weather Sports Fan 35% Business, Education oregonlive.com Real Estate, Outdoors, Tech Outdoor 24% Climate, Transit mlive.com Auto Industry, Sports, Food Auto Worker 22% Cannabis, Tourism syracuse.com Syracuse U, Weather, Economy Student 19% Tech Jobs, Startups CROSS-MARKET DEMAND TRENDS (rising across all markets): Real Estate / Housing: +34% demand QoQ (all markets) Local Business / Economy: +28% demand QoQ Healthcare / Insurance: +22% demand QoQ Sports: Flat demand but highest absolute volume
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Generate Editorial Calendar Recommendations
EDITORIAL DEMAND SHIFTS — 90-DAY TREND
Dec 2025 Real Estate demand: Baseline. NJ.com /blog real estate posts: 18/month. Audience demand: 14% of traffic. Competitor coverage: stable.
Jan 2026 Real Estate demand: Rising. Domain intelligence shows 45 new NJ real estate company /blog posts about market predictions. Audience search demand up +23%. Competitor northjersey.com launched "NJ Housing" vertical.
Feb 2026 Real Estate demand: Surging. 89 real estate /blog posts across NJ domains in 2 weeks. Audience demand now 18% of traffic (+34% QoQ). NJ.com should increase real estate content 2x for Q2.
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Deliver Market-Specific Planning Guides
Company Signal
AdvanceLocal — Cross-Market Opportunity: Real estate and housing content demand is surging across all 6 major markets simultaneously (+34% QoQ). Domain intelligence shows 234 new real estate company /blog posts across AdvanceLocal markets in February alone. Coordinated editorial investment in housing content — shared data tools, market comparisons, interactive calculators — would serve the highest-growth audience segment across the entire network.
NETWORK OPPORTUNITY — Real estate content surge aligned across all markets
Sector Signal
Regional News — Content Demand Shift: Across 500+ regional news domains, service journalism (real estate, healthcare, personal finance) is growing 3x faster than breaking news consumption. IAB category analysis shows "Personal Finance" and "Real Estate" content engagement up +28% and +34% respectively, while "Crime & Safety" engagement is flat. Regional publishers shifting resources toward service journalism are outperforming peers in audience growth.
INDUSTRY SHIFT — Service journalism outpacing breaking news in audience growth

9Syndication Opportunity Detection

AI agent identifies content syndication opportunities by analyzing which AdvanceLocal stories could be distributed to non-competing publishers in other markets — and which external content could be licensed to fill coverage gaps.

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Match Content to Non-Competing Markets
/blog /partners /about IAB Categories Countries OpenPageRank
SYNDICATION OPPORTUNITY SCANNER ══════════════════════════════════════════════════ ANALYSIS: NJ.com content vs. non-competing publisher demand OUTBOUND SYNDICATION OPPORTUNITIES (NJ.com content → other publishers): NJ.com Article Potential Syndication Partners Revenue "NJ Transit Gateway Impact" gothamist.com, thecity.nyc $2.4K/mo "NJ Property Tax Guide 2026" ct.gov (CT), boston.com (MA) $1.8K/mo "Shore Town Restaurant Guide" phillymag.com, delaware.com $1.2K/mo INBOUND LICENSING OPPORTUNITIES (fill NJ.com gaps): Gap Topic Source PageRank Cost Cannabis Industry leafly.com 7.2 $800/mo EV Infrastructure electrek.co 7.8 $600/mo Higher Education insidehighered.com 7.6 $500/mo
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Calculate Syndication ROI
Company Signal
AdvanceLocal Syndication Revenue — Domain intelligence identified 23 outbound syndication opportunities across the network generating estimated $18.4K/month in licensing revenue. Top candidates: NJ.com transit content to NYC-area publishers, cleveland.com healthcare content to Midwest publishers, al.com college football analysis to national sports sites. Network-wide content has broader market value than currently monetized.
REVENUE OPPORTUNITY — $18.4K/month estimated syndication revenue identified
Sector Signal
Regional News — Syndication Market Growing: Domain intelligence shows 156 regional publishers added /partners pages referencing content licensing in the past 6 months. Content syndication mentions on publisher /blog pages up +67% YoY. The market for high-quality regional content is expanding as national publishers seek local expertise they cannot produce efficiently.
MARKET GROWTH — Content licensing demand accelerating across regional media

10News Cycle Intelligence

AI agent maps the lifecycle of news stories from emergence to peak to decline by tracking domain mention velocity over time — helping editors decide when to invest in a story, when to publish follow-ups, and when to move on.

1
Track Story Lifecycle Across Domains
/blog /press /events IAB Categories OpenPageRank Personas
NEWS CYCLE TRACKER — ACTIVE STORIES ══════════════════════════════════════════════════ Story Phase Domain Mentions Velocity Action NJ Gateway Tunnel Funding RISING 89 → 156 (+75%) +18/day INVEST Newark Airport Terminal A PEAK 156 → 162 (+4%) +2/day FOLLOW-UP NJ Teacher Strike DECLINING 134 → 98 (-27%) -12/day MOVE ON Cleveland Clinic Expansion RISING 38 → 67 (+76%) +10/day INVEST AL Amazon HQ Bid EMERGING 8 → 23 (+188%) +5/day EARLY INVEST LIFECYCLE PATTERN: EMERGING: 1-20 domains, accelerating velocity → Get ahead of story RISING: 20-100 domains, high velocity → Maximum editorial investment PEAK: 100+ domains, velocity slowing → Publish follow-up/analysis DECLINING: Velocity negative → Move resources to next story
2
Predict Story Duration & Follow-Up Timing
STORY DURATION PREDICTOR ════════════════════════════════════════ Based on historical domain mention patterns: NJ Gateway Tunnel Funding: Pattern match: "Major Infrastructure Bill" (N=23 similar stories) Predicted cycle: 14-21 days (currently day 3 of rising phase) Optimal follow-ups: Day 5 (impact analysis), Day 10 (local reaction), Day 14 (implementation) Recommendation: Full editorial commitment for next 2 weeks AL Amazon HQ Bid: Pattern match: "Corporate Relocation Bid" (N=45 similar stories) Predicted cycle: 7-30 days (depends on official announcement) Recommendation: Assign reporter, prepare backgrounder, monitor daily
3
Optimize Resource Allocation per Story Phase
Domain Signal
NJ Gateway Tunnel — Story in RISING phase with 156 domain mentions and +18/day velocity. Historical pattern matching against 23 similar infrastructure stories predicts a 14-21 day cycle. Current position (day 3) means maximum editorial investment window is now. Publishers who invest in rising-phase stories capture 3.2x more pageviews than those who enter at peak.
INVEST NOW — Rising phase, 14-21 day predicted cycle, 3.2x pageview multiplier
Company Signal
AdvanceLocal Network — News cycle intelligence across all markets shows 3 stories in RISING phase, 2 at PEAK, and 4 DECLINING. Optimal resource allocation: shift 2 reporters from declining NJ Teacher Strike coverage to rising Gateway Tunnel story. Cross-market coordination opportunity: cleveland.com's healthcare reporting can support rising Cleveland Clinic story while sharing resources.
RESOURCE OPTIMIZATION — Reallocate from declining to rising stories
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