Forward to: Content Team

Content Strategy
Workflows

Ten agent workflows for the content team — SEO opportunity detection, content performance benchmarking, editorial calendar optimization, evergreen content scoring, topic authority mapping, content format intelligence, headline optimization, content recycling signals, multimedia strategy, and cross-platform content planning — all powered by domain intelligence across 100M+ domains.

1SEO Opportunity Detection

AI agent identifies high-value SEO opportunities by analyzing which topics have high domain activity but low competition from authoritative publishers — finding keyword gaps where AdvanceLocal can rank with minimal effort.

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Identify Low-Competition, High-Value Topics
/blog /products OpenPageRank IAB Categories Domain Ages
SEO OPPORTUNITY SCANNER — NJ MARKET ══════════════════════════════════════════════════ METHOD: High /blog activity + low avg PageRank of covering domains = opportunity NJ.com PageRank: 7.6 (can outrank most competitors) TOP SEO OPPORTUNITIES (NJ.com can rank #1): Topic Active Domains Avg PR of Covering Gap Score NJ property tax appeal 2026 89 3.2 97 NJ EV charging stations map 56 2.8 94 Best NJ school districts 2026 67 3.5 92 NJ cannabis dispensary guide 78 2.4 96 Cleveland restaurant week 2026 45 3.8 85 AL fishing license guide 34 2.1 93 NJ beach badge prices 2026 45 2.6 95 ESTIMATED TRAFFIC CAPTURE: Ranking #1 for top 7 topics = +840K annual pageviews NJ.com's PageRank 7.6 would outrank all current covering domains
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Generate Content Briefs for SEO Targets

SEO CONTENT BRIEF — NJ PROPERTY TAX APPEAL

TARGET: "NJ property tax appeal 2026" (Gap Score: 97) ══════════════════════════════════════════════════ COMPETITIVE LANDSCAPE: 89 domains covering this topic, average PageRank 3.2 NJ.com (PageRank 7.6) would immediately outrank all competitors No authoritative news publisher currently owns this topic CONTENT REQUIREMENTS: Format: Comprehensive guide + interactive calculator Length: 3,000-5,000 words with county-by-county data Interactive: Tax appeal calculator (4.2x engagement multiplier) Persona match: "NJ Homeowner" (28% of audience) PROJECTED RESULTS: Estimated ranking position: #1 within 30 days Annual traffic: 120,000 pageviews Revenue: $14,400/year in ad revenue (at $12 CPM) Subscriber conversion: 8.2% of readers (highest-converting topic)
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Monitor Ranking Performance
Domain Signal
SEO Opportunity Portfolio — Domain intelligence identified 7 high-value SEO opportunities where NJ.com's PageRank 7.6 can outrank all current covering domains (avg PageRank 2.1-3.8). Combined traffic potential: 840K annual pageviews worth $100K+ in ad revenue. The NJ cannabis dispensary guide (Gap Score 96) and NJ beach badge prices (Gap Score 95) are the most immediate opportunities with the weakest competition.
SEO PORTFOLIO — 7 topics, 840K pageviews, $100K+ annual revenue potential
Sector Signal
Regional News SEO — Service Journalism Dominates: Across 200+ regional publishers, service journalism content (guides, calculators, rankings) generates 3.4x more organic search traffic than breaking news or sports content. Publishers with PageRank above 7.0 that create comprehensive guide content rank #1 for local topics within 30 days in 78% of cases. The SEO opportunity for service journalism is significantly underexploited by regional publishers.
INDUSTRY OPPORTUNITY — Service journalism SEO underexploited, 78% ranking success rate

2Content Performance Benchmarking

AI agent benchmarks AdvanceLocal content performance against competitors by comparing /blog velocity, content depth, topic diversity, and audience engagement signals — identifying where each property leads and lags.

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Benchmark Against Regional Competitors
/blog /press /about OpenPageRank IAB Categories
CONTENT BENCHMARK — NJ.com vs COMPETITORS ══════════════════════════════════════════════════ Metric NJ.com northjersey patch.com nytimes(NJ) tapinto Posts/Day 78 52 124 12 34 Topics Covered 18 14 8 6 4 Avg Article Depth 650w 580w 320w 1,200w 280w Interactive Tools 3 1 0 12 0 Newsletter Count 8 6 34 4 21 PageRank 7.6 6.8 7.4 9.2 5.2 NJ.com STRENGTHS: Highest authority (PR 7.6), broadest topic coverage (18) NJ.com WEAKNESSES: Low interactive tools (3 vs NYT's 12), few newsletters (8 vs Patch's 34) BIGGEST THREAT: Patch — 124 posts/day, 34 newsletters, hyperlocal dominance
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Generate Competitive Action Plan
Company Signal
NJ.com — Competitive Gaps: Interactive tools gap is the most critical weakness. NYT has 12 interactive tools vs NJ.com's 3. Domain intelligence shows interactive tools generate 4.2x engagement. NJ.com should invest in 5 new interactive tools (tax calculator, school finder, restaurant map, commute planner, beach badge tracker) to close the gap. Newsletter count (8 vs Patch's 34) is the second priority — hyperlocal newsletters needed.
CLOSE GAPS — Interactive tools (3 vs 12) and newsletters (8 vs 34) are critical weaknesses

3Editorial Calendar Optimization

AI agent optimizes the editorial calendar by analyzing seasonal content demand patterns across domains — identifying which topics peak when, aligning content production with audience interest cycles for maximum impact.

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Map Seasonal Content Demand
/blog /events /products IAB Categories Personas
EDITORIAL CALENDAR OPTIMIZER — Q2 2026 ══════════════════════════════════════════════════ SEASONAL CONTENT DEMAND (based on domain activity patterns): Month Top Topics (by domain /blog velocity) Priority March Spring Home Improvement (+67% /blog activity) HIGH NJ Property Tax Appeal Deadline HIGH March Madness / College Basketball MEDIUM April NJ School District Rankings (+89% demand) HIGH NJ Shore Pre-Season Guide HIGH Spring Real Estate Market MEDIUM May NJ Beach Badge Prices (annual peak) HIGH Summer Camp Guide (+56% /blog activity) HIGH Memorial Day Events MEDIUM June NJ Shore Town Guides (peak season) HIGH Outdoor Dining Guide HIGH Graduation / College Prep MEDIUM
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Deliver Calendar Recommendations
Company Signal
NJ.com Q2 Calendar — Domain intelligence shows NJ Beach Badge Prices topic peaks in May with 96% of annual demand concentrated in a 6-week window. Publishing the comprehensive beach badge guide by April 15 (2 weeks before peak) captures 34% more traffic than publishing at-peak. The NJ School District Rankings topic peaks in April — publish by March 20. Leading the content calendar by 2-3 weeks is the optimal strategy for seasonal SEO topics.
TIMING — Publish seasonal content 2-3 weeks before peak demand for maximum capture

4Evergreen Content Scoring

AI agent identifies which content topics have sustained year-round demand by analyzing consistent domain /blog activity patterns — scoring topics on evergreen potential to guide investment in long-lasting content assets.

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Score Topics by Evergreen Potential
/blog /products IAB Categories Personas OpenPageRank
EVERGREEN CONTENT SCORING ══════════════════════════════════════════════════ Topic Evergreen Score Monthly Variance Annual PVs NJ Best School Districts 96 ±8% 180K NJ Property Tax Rates 94 ±12% 120K Cleveland Best Restaurants 92 ±15% 95K NJ Transit Schedule/Routes 91 ±5% 200K AL Fishing License Guide 89 ±18% 65K NJ DMV Guide 88 ±7% 150K NJ Beach Guide 45 ±78% 90K NJ Snow Day Tracker 32 ±92% 40K INVESTMENT PRIORITY: Evergreen Score 85+: Invest heavily, update quarterly (680K annual PVs) Evergreen Score 45-84: Create but update seasonally Evergreen Score <45: Seasonal content, don't over-invest
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Build Evergreen Content Portfolio
Company Signal
AdvanceLocal — Evergreen Portfolio: Domain intelligence identified 12 topics with Evergreen Score above 85, representing 680K combined annual pageviews with minimal monthly variance. These topics require quarterly updates but generate consistent traffic year-round. Investment: ~20 hours/quarter to maintain. ROI: $81.6K/year in ad revenue at $12 CPM. NJ Transit Schedule (200K PVs) and NJ Best School Districts (180K PVs) are the two highest-value evergreen assets.
EVERGREEN PORTFOLIO — 12 topics, 680K annual PVs, $81.6K/year with quarterly updates

5Topic Authority Mapping

AI agent maps which topics AdvanceLocal properties are recognized as authoritative sources for — and which topics lack authority — by analyzing how often each property is cited by other domains for specific subject areas.

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Score Topic Authority by Citation Analysis
/blog /press OpenPageRank IAB Categories Web Filtering Categories
TOPIC AUTHORITY MAP — NJ.com ══════════════════════════════════════════════════ TOPICS WHERE NJ.com IS CITED AS AUTHORITY: Topic Citations Citing Domain Avg PR Authority Score NJ Politics 456 6.8 95 NJ High School Sports 389 5.4 92 NJ Real Estate 234 6.2 88 NJ Weather 178 5.1 81 NJ Dining/Restaurants 145 4.8 76 TOPICS WHERE NJ.com LACKS AUTHORITY: Topic Citations Competitor Authority Gap NJ Cannabis 0 northjersey.com (67) CRITICAL NJ Education Policy 12 njspotlight.org (89) HIGH NJ Tech/Startups 8 techcrunch.com (234) MEDIUM NJ Transit Analysis 23 gothamist.com (78) MEDIUM
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Prioritize Authority Building
Domain Signal
NJ Cannabis Authority Gap — NJ.com has zero citations as a cannabis topic authority while northjersey.com has 67. This is the largest topic authority gap in the NJ market. Domain intelligence shows 78 NJ cannabis-related domains actively publishing content. NJ.com's PageRank advantage (7.6 vs 6.8) means it could overtake northjersey.com as the cannabis authority within 90 days of launching dedicated coverage with 3-4 quality articles per week.
AUTHORITY GAP — Zero cannabis citations, northjersey.com leads with 67

6Content Format Intelligence

AI agent analyzes which content formats (interactive tools, listicles, long-form, video, photo galleries) generate the highest engagement across competitor domains — guiding format decisions for AdvanceLocal content.

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Benchmark Format Performance
/blog /products OpenPageRank Personas
CONTENT FORMAT BENCHMARK ══════════════════════════════════════════════════ Format Competitor Usage Engagement Social Share SEO Value Interactive Tools NYT (12), WaPo (8) 4.2x 3.8x HIGH Data Visualizations NYT (34), Reuters 3.1x 2.4x HIGH Listicles/Rankings All competitors 2.6x 3.2x HIGH Long-form (2000w+) NYT, northjersey 2.8x 1.8x HIGH Photo Galleries Patch, NJ.com 2.4x 3.5x LOW Standard Articles All 1.0x 1.0x MEDIUM NJ.com FORMAT GAP: Interactive Tools: 3 (vs NYT's 12) — BIGGEST GAP Data Visualizations: 5 (vs NYT's 34) — MAJOR GAP Recommendation: Build 5 interactive tools for top evergreen topics
2
Recommend Format Investments
Company Signal
AdvanceLocal — Format Strategy: Interactive tools generate 4.2x engagement but NJ.com only has 3. Top 5 recommended tools: (1) NJ Property Tax Calculator, (2) NJ School District Finder, (3) NJ Commute Time Planner, (4) NJ Beach Badge Price Tracker, (5) Cleveland Restaurant Finder. Each tool costs ~$5K to build but generates 50-120K annual pageviews. Total investment: $25K. Total return: 350K+ annual pageviews worth $42K/year in ad revenue.
FORMAT INVESTMENT — 5 interactive tools = $25K cost, $42K/year revenue, 350K+ pageviews

7Headline Optimization Intelligence

AI agent analyzes headline patterns across thousands of domains to identify which headline structures, lengths, and trigger words generate the highest engagement for specific content types and audience personas.

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Analyze High-Performing Headline Patterns
/blog Personas IAB Categories
HEADLINE PERFORMANCE ANALYSIS — NJ MARKET ══════════════════════════════════════════════════ ANALYZED: 34,000 /blog headlines across NJ-market domains TOP HEADLINE PATTERNS BY ENGAGEMENT: Pattern Engagement Example "X Best [Thing] in NJ (2026)" 4.1x "15 Best NJ Diners (2026 Guide)" "NJ [Topic]: What You Need to Know" 3.8x "NJ Property Taxes: What You Need to Know" "Here's Why [Local Impact]" 3.2x "Here's Why Your NJ Commute Is About to Change" "[Number] NJ [Places/Things] to..." 3.6x "12 NJ Beach Towns to Visit Before Summer" "[Town Name]: [Specific News]" 2.9x "Montclair: New Restaurant District Announced" UNDERPERFORMING PATTERNS: Generic breaking: "Officials Say..." — 0.8x engagement Vague teaser: "You Won't Believe..." — 0.6x engagement No location: Headlines without NJ/town names — -34% vs with location
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Generate Headline Recommendations
Company Signal
NJ.com — Headline Strategy: Analysis of 34,000 headlines shows that headlines with specific NJ town names generate 34% more engagement than generic headlines. The "X Best [Thing] in NJ (2026)" pattern generates 4.1x baseline engagement. NJ.com editors should adopt a headline template system prioritizing: (1) specific location names, (2) year markers for SEO, (3) numbered lists, (4) "what you need to know" framing for service journalism.
HEADLINE TEMPLATES — Location-specific + numbered lists = 3.6-4.1x engagement

8Content Recycling Signals

AI agent identifies AdvanceLocal content that should be updated and republished by detecting renewed domain activity around previously covered topics — ensuring evergreen content stays current and continues generating traffic.

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Detect Renewed Interest in Old Topics
/blog /press /products IAB Categories Domain Ages
CONTENT RECYCLING ALERTS ══════════════════════════════════════════════════ NJ.com ARTICLES NEEDING UPDATE (new domain activity detected): Original Article Published New Activity Update Priority "NJ Property Tax Guide" Mar 2025 89 new /blog posts on topic URGENT "Best NJ School Districts" Sep 2025 67 new district domains URGENT "NJ Shore Restaurant Guide" Jun 2025 45 new restaurant domains HIGH "Cleveland Clinic New Campus" Nov 2025 /press update on expansion URGENT "NJ Cannabis Dispensary Map" Jan 2025 34 new dispensary domains URGENT ESTIMATED TRAFFIC RECOVERY: Updated evergreen articles recapture avg 78% of original peak traffic Combined recapture: +180K pageviews from updating 5 articles
2
Schedule Content Refresh Calendar
Company Signal
AdvanceLocal — Content Refresh ROI: 5 articles identified for urgent update with combined recapture potential of 180K pageviews. Each article update takes 2-3 hours vs 8-12 hours for new content — 4x more efficient. At $12 CPM, 180K recovered pageviews = $21.6K in ad revenue from 10-15 total hours of work. Content recycling is the highest-ROI content strategy available to the team.
HIGHEST ROI — 180K pageviews recovered, $21.6K revenue from 10-15 hours of work

9Multimedia Content Strategy

AI agent analyzes multimedia content adoption across competing regional publishers — detecting video, podcast, and interactive content investments through /products pages, /blog post formats, and /events streaming signals.

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Scan Competitor Multimedia Strategies
/products /blog /events IAB Categories OpenPageRank
MULTIMEDIA LANDSCAPE — REGIONAL NEWS ══════════════════════════════════════════════════ Publisher Video Podcast Interactive Newsletter Audio Articles nytimes.com Daily 8 shows 12 tools 52 Yes washingtonpost.com Daily 6 shows 8 tools 38 Yes northjersey.com Weekly 1 show 1 tool 6 No nj.com Weekly 2 shows 3 tools 8 No patch.com None None None 34 No OPPORTUNITY: Regional publishers lagging national multimedia adoption Audio articles: Zero regional publishers offering (NYT/WaPo do) Podcasts: NJ.com has 2 shows — room for 3-4 market-specific podcasts Interactive tools: Biggest engagement gap (3 vs 12 at NYT)
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Recommend Multimedia Investments
Sector Signal
Regional News — Multimedia Gap: National publishers have invested heavily in multimedia (video, podcasts, interactive tools, audio articles) but regional publishers have not kept pace. Domain intelligence shows zero regional news publishers offering audio articles despite NJ Commuter persona (34% of NJ.com audience) being the ideal audio consumer. First-mover advantage: launching audio articles for NJ.com commuter content could capture a new engagement channel with zero regional competition.
FIRST MOVER — Audio articles for commuter audience, zero regional competition

10Cross-Platform Content Planning

AI agent optimizes content distribution across platforms by analyzing which topics perform best on each channel — matching content types to platforms based on domain referral patterns, persona preferences, and engagement signals.

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Map Topic-Platform Fit
/blog /events Personas IAB Categories OpenPageRank
TOPIC-PLATFORM FIT MATRIX ══════════════════════════════════════════════════ Topic Best Platform Secondary Engagement Multiplier Property Tax Guides Google Search Reddit 4.1x (SEO + social) Restaurant Reviews Instagram Facebook 3.8x (visual) Sports Scores Push/Twitter Reddit 2.2x (real-time) Shore Town Guides Instagram Google Search 3.5x (visual + SEO) Political Analysis Newsletter Reddit 2.8x (depth) Crime/Breaking News Push/Twitter Apple News 1.4x (speed) School Rankings Google Search Facebook 4.0x (SEO + share) Events/Calendar Newsletter Google Search 2.6x (utility) INSIGHT: Service journalism performs best on Google Search + Reddit Breaking news performs best on Push + Twitter + Apple News Visual content (food, shore, sports) performs best on Instagram
2
Generate Platform Distribution Guide
Company Signal
NJ.com — Platform Strategy: Domain referral analysis shows NJ.com distributes 60% of content through the same channels regardless of topic. But topic-platform fit analysis shows that matching content to its optimal platform increases engagement by 2.2-4.1x. Service journalism to Google Search + Reddit, visual content to Instagram, breaking news to Push + Twitter. Implementing topic-platform matching across the editorial workflow could increase total engagement by 35%.
PLATFORM FIT — Topic-platform matching yields 35% total engagement increase
Sector Signal
Regional News — Platform Diversification: Across 200+ regional publishers, properties distributing content through 5+ optimized channels see 42% higher audience growth than those relying on 2-3 channels. Instagram adoption by regional publishers grew +56% YoY for food, events, and visual content. Reddit emerged as the second-fastest-growing referral source for regional news (behind Apple News). The multi-platform regional publisher is outperforming the single-channel publisher by a widening margin.
DIVERSIFICATION — 5+ optimized channels = 42% higher audience growth
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