Forward to: Audience Team

Audience Development
Workflows

Ten agent workflows for the audience team — reader persona mapping, referral source analysis, social media amplification signals, newsletter growth intelligence, search intent mapping, demographic shift detection, engagement pattern analysis, reader journey optimization, community engagement scoring, and audience overlap analysis — all powered by domain intelligence across 100M+ domains.

1Reader Persona Mapping

AI agent builds detailed reader personas by analyzing the domains that link to and share AdvanceLocal content — using IAB categories, persona data, and geographic signals to understand who is reading and why.

1
Analyze Referring Domain Profiles
/blog /about Personas IAB Categories Countries OpenPageRank
PERSONA MAPPING — NJ.com AUDIENCE ══════════════════════════════════════════════════ METHOD: Analyze IAB categories + personas of domains linking to NJ.com REFERRING DOMAINS: 8,420 unique domains analyzed PERSONA CLUSTERS IDENTIFIED: Persona 1: "NJ Commuter" — 34% of referral signals Referring domain categories: Transit, Real Estate, Employment Key referrers: njtransit.com, zillow.com, indeed.com Content affinity: Transit news, traffic, weather, real estate Geography: North NJ (Bergen, Essex, Hudson, Passaic) Persona 2: "NJ Homeowner" — 28% of referral signals Referring domain categories: Real Estate, Home Services, Government Key referrers: realtor.com, homeadvisor.com, nj.gov Content affinity: Property taxes, school ratings, home improvement Geography: Suburban NJ (Morris, Somerset, Monmouth) Persona 3: "Sports Fan" — 22% of referral signals Referring domain categories: Sports, Entertainment, Fantasy Key referrers: espn.com, reddit.com, yahoo.com/sports Content affinity: Giants, Jets, Devils, Rutgers, high school sports Persona 4: "Shore Local" — 10% of referral signals Referring domain categories: Tourism, Food & Drink, Events Content affinity: Shore towns, restaurants, events, weather
2
Track Persona Shifts Over Time
PERSONA EVOLUTION — 6-MONTH TREND
Sep 2025 NJ Commuter: 31%, NJ Homeowner: 26%, Sports Fan: 25%, Shore Local: 12%. Sports dominant during football season.
Dec 2025 NJ Commuter: 33%, NJ Homeowner: 27%, Sports Fan: 23%, Shore Local: 8%. Commuter persona growing as transit/tax stories increase. Shore Local drops in winter.
Feb 2026 NJ Commuter: 34%, NJ Homeowner: 28%, Sports Fan: 22%, Shore Local: 10%. Service journalism personas growing; sports declining as % of audience.
3
Generate Persona-Based Content Strategy
Company Signal
NJ.com Persona Shift — Service journalism personas (Commuter + Homeowner) now represent 62% of audience, up from 57% six months ago. Sports Fan declined from 25% to 22%. Referring domain analysis shows growth in real estate, government, and employment domains linking to NJ.com. Content strategy should allocate more resources to service journalism to match audience evolution.
AUDIENCE SHIFT — Service journalism personas growing, adjust content allocation
Sector Signal
Regional News — National Trend: Persona analysis across 200+ regional publishers shows service journalism personas growing at 2.3x the rate of breaking news/sports personas industry-wide. Publishers that reallocate 15-20% of sports resources to service journalism see 18% higher subscriber conversion rates. AdvanceLocal's persona shift mirrors the industry trend.
INDUSTRY TREND — Service journalism driving subscriber growth across regional publishers

2Referral Source Analysis

AI agent maps the complete referral ecosystem for AdvanceLocal properties by analyzing which external domains drive traffic — categorizing sources by type, quality, and growth trajectory to optimize distribution strategy.

1
Categorize & Score Referral Sources
/blog /partners OpenPageRank IAB Categories Web Filtering Categories
REFERRAL SOURCE INTELLIGENCE — NJ.com ══════════════════════════════════════════════════ TOP REFERRAL DOMAINS BY CATEGORY: Category Domain PageRank Traffic Share Δ QoQ Social facebook.com 9.8 18.2% -12% Social reddit.com 9.6 8.4% +34% Social x.com 9.4 4.1% -23% Search google.com 9.9 42.3% +3% Aggregator news.google.com 9.9 8.7% +15% Aggregator apple.news 9.5 5.2% +28% Forum reddit.com/r/newjersey 9.6 3.8% +45% Newsletter substack.com 8.2 2.1% +67% KEY TRENDS: Facebook referrals declining -12% QoQ (algorithm change) Reddit referrals surging +34% QoQ (r/newjersey community growth) Substack referrals growing +67% QoQ (newsletter ecosystem expanding) Apple News growing +28% QoQ (Apple News+ expansion)
2
Optimize Distribution Strategy
Domain Signal
reddit.com/r/newjersey — Referral traffic up +45% QoQ. Reddit's PageRank 9.6 and growing community of 520K members in r/newjersey makes it the fastest-growing referral source. NJ.com articles shared on Reddit generate 3.2x more engagement than Facebook shares. Audience team should establish an active Reddit distribution strategy — daily posts of top stories to relevant NJ subreddits.
FAST GROWTH — Reddit referrals +45%, invest in Reddit distribution strategy
Sector Signal
Regional News — Referral Landscape Shift: Across 200+ publisher domains, Facebook referral share dropped 12% QoQ while Reddit (+34%), Apple News (+28%), and Substack newsletters (+67%) are the fastest-growing sources. Publishers investing in Reddit and newsletter distribution strategies are seeing 23% higher audience growth than those still focused primarily on Facebook. The referral landscape is diversifying away from Facebook dependence.
PLATFORM SHIFT — Facebook declining, Reddit/newsletters/Apple News ascending

3Social Amplification Signals

AI agent identifies which topics and stories get the most social sharing by analyzing /blog content that appears on high-PageRank social and aggregator domains — helping the audience team prioritize content for social distribution.

1
Track Content Amplification Patterns
/blog /press OpenPageRank Personas IAB Categories
SOCIAL AMPLIFICATION ANALYSIS — ALL MARKETS ══════════════════════════════════════════════════ HIGHEST-AMPLIFICATION CONTENT TYPES (by cross-domain sharing): Content Type Avg Shares Amplification Score Top Platform Property Tax Guides 4,230 94 Reddit, Facebook School Rankings 3,890 91 Facebook, NextDoor Restaurant Reviews 3,450 88 Instagram, Facebook Weather Alerts 2,890 82 Twitter, Apple News Sports Scores 2,340 76 Reddit, Twitter Crime Reports 1,890 68 NextDoor, Facebook Political Analysis 1,560 62 Twitter, Reddit INSIGHT: Service journalism (tax guides, school rankings, restaurants) generates 1.5-2x more social amplification than breaking news/sports
2
Optimize Social Distribution Calendar
Company Signal
AdvanceLocal — Content Amplification: Service journalism content (property tax guides, school rankings, restaurant reviews) generates 1.5-2x more social amplification than breaking news. Reddit amplification grew +45% QoQ. Social team should prioritize sharing service journalism content on Reddit and ensure property tax and school ranking content is optimized for social sharing with compelling headlines and data visualizations.
AMPLIFICATION STRATEGY — Prioritize service journalism for social, focus on Reddit

4Newsletter Growth Intelligence

AI agent analyzes newsletter ecosystems across regional news domains — identifying subscriber acquisition opportunities, competitive newsletter launches, and content topics that drive the highest newsletter signup rates.

1
Scan Competitor Newsletter Strategies
/blog /products /pricing IAB Categories Personas
NEWSLETTER LANDSCAPE — NJ MARKET ══════════════════════════════════════════════════ COMPETITOR NEWSLETTER INVENTORY: Publisher Newsletters Topics Free/Paid Growth northjersey.com 6 News, Sports, Food All Free Stable patch.com (NJ) 34 Hyperlocal (per town) All Free +23% nytimes.com 4 (NJ) Real Estate, Transit Mixed +12% njspotlightnews.org 3 Policy, Education All Free +34% tapinto.net 21 Hyperlocal (per town) All Free +45% NJ.com NEWSLETTER GAPS: No hyperlocal town-specific newsletters (Patch has 34, TAPinto has 21) No real estate-specific newsletter (NYT has one for NJ) No cannabis/business newsletter (growing topic, zero coverage) OPPORTUNITY: Hyperlocal newsletters could capture 45K additional subscribers
2
Recommend Newsletter Launches
Company Signal
NJ.com — Newsletter Expansion: Competitor analysis reveals NJ.com is significantly behind in hyperlocal newsletters (0 vs Patch's 34 and TAPinto's 21). Domain intelligence shows hyperlocal newsletter publishers are growing subscribers 23-45% QoQ. Recommended launches: (1) Top 10 NJ town newsletters, (2) NJ Real Estate Weekly, (3) NJ Cannabis & Business. Projected: 45K new subscribers in 6 months, $8K/month newsletter ad revenue.
NEWSLETTER GAP — Launch 12+ newsletters to compete with Patch/TAPinto

5Search Intent Mapping

AI agent analyzes domain intelligence to understand what audiences in AdvanceLocal markets are searching for — mapping search intent from /blog topics, /products pages, and IAB categories to identify content opportunities aligned with active search demand.

1
Analyze Local Search Intent Patterns
/blog /products /pricing IAB Categories Personas Countries
SEARCH INTENT MAP — NJ MARKET (FEB 2026) ══════════════════════════════════════════════════ HIGH-INTENT TOPICS (domains actively creating content): Topic Cluster Active Domains /blog Posts Intent Signal NJ property tax appeal 89 234 Informational + Transactional Best NJ school districts 67 178 Informational + Navigational NJ shore house rentals 56 156 Transactional Cleveland restaurants 2026 45 123 Navigational Alabama football recruiting 34 98 Informational NJ cannabis dispensaries 78 210 Navigational + Transactional NJ.com COVERAGE vs SEARCH DEMAND: COVERED: NJ school districts (strong), NJ shore rentals (strong) GAP: NJ property tax appeal (weak), NJ cannabis dispensaries (zero) PARTIAL: Cleveland restaurants (moderate), AL football (strong)
2
Generate SEO Content Recommendations
Domain Signal
NJ Property Tax Appeal — 89 domains actively creating content, 234 /blog posts in February. NJ.com's coverage is weak despite "NJ Homeowner" persona representing 28% of audience. Search intent is both informational (how to appeal) and transactional (find a tax attorney). Recommended: comprehensive "NJ Property Tax Appeal Guide 2026" — evergreen content that captures high-intent search traffic year-round. Estimated 120K annual pageviews from this single content asset.
SEO OPPORTUNITY — 120K annual pageviews from property tax appeal guide

6Demographic Shift Detection

AI agent detects demographic shifts in AdvanceLocal markets by analyzing domain changes — new school domains, healthcare facility expansions, real estate company activity, and business registrations that indicate population growth, aging, or migration patterns.

1
Track Demographic Indicators Across Domains
/careers /products /about IAB Categories Countries Domain Ages
DEMOGRAPHIC SHIFT DETECTOR — NJ MARKETS ══════════════════════════════════════════════════ GROWTH SIGNALS (new domain registrations by category): Metro Area New Domains Top Categories Demographic Signal Jersey City 234 Tech, Food, Coworking Young Professional influx Hoboken 189 Daycare, Family, Fitness Young families growing Newark 156 Tech, Education, Arts Urban revitalization Princeton 67 Biotech, Healthcare Biotech corridor expansion Asbury Park 98 Tourism, Food, Arts Tourism/arts community DECLINING SIGNALS: Atlantic City: -23% new domains, casino/hospitality category declining Trenton: -15% new domains, government category stable but others shrinking CONTENT IMPLICATION: Jersey City + Hoboken audience growing fastest → Increase coverage for Hudson County metro area
2
Align Content Strategy with Demographic Shifts
Sector Signal
NJ — Young Professional Migration: Jersey City saw 234 new business domain registrations in February, led by tech companies, coworking spaces, and food/drink. Domain age analysis shows 78% of these are under 2 years old — indicating rapid community transformation. NJ.com's Hudson County coverage should expand to serve this growing, digitally-native audience segment that over-indexes on mobile news consumption and newsletter subscriptions.
DEMOGRAPHIC SHIFT — Jersey City young professional audience growth, expand coverage

7Engagement Pattern Analysis

AI agent analyzes cross-domain engagement patterns to understand when, where, and how audiences in AdvanceLocal markets consume news — optimizing publish times, content formats, and distribution channels.

1
Map Cross-Domain Engagement Windows
/blog /events Personas IAB Categories
ENGAGEMENT PATTERN ANALYSIS ══════════════════════════════════════════════════ OPTIMAL PUBLISH WINDOWS (by domain referral analysis): Persona Peak Hours Peak Days Format Preference NJ Commuter 6-8 AM, 5-7 PM Mon-Fri Mobile, Push, Newsletter NJ Homeowner 9-11 AM, 8-10 PM Sat-Sun Desktop, Long-form Sports Fan 12-2 PM, 7-11 PM Game days Mobile, Live updates Shore Local 10 AM-2 PM Thu-Sun Mobile, Visual/Gallery CONTENT FORMAT ENGAGEMENT (cross-domain analysis): Interactive tools (tax calculators, school finders): 4.2x avg engagement Data visualizations (maps, charts): 3.1x avg engagement Long-form investigations: 2.8x avg engagement Photo galleries: 2.4x avg engagement Standard articles: Baseline (1.0x)
2
Optimize Publishing Schedule
Company Signal
NJ.com — Publish Optimization: Cross-domain engagement analysis shows NJ.com is publishing 45% of content between 10 AM - 3 PM, but the highest-value audience (Commuters, 34%) engages 6-8 AM and 5-7 PM. Shifting 20% of content to early morning publication (6-7 AM) with mobile-optimized formats could increase commuter engagement by 28%. Interactive tools generate 4.2x engagement — invest in calculators and data tools.
TIMING MISMATCH — Shift 20% of content to commuter peak hours for 28% engagement lift

8Reader Journey Optimization

AI agent maps reader journeys by analyzing how audiences move between AdvanceLocal content and external domains — identifying entry points, drop-off patterns, and re-engagement opportunities to maximize session depth and subscription conversion.

1
Map Entry-to-Conversion Pathways
/blog /pricing /login Personas OpenPageRank
READER JOURNEY MAP — NJ.com ══════════════════════════════════════════════════ TOP ENTRY → CONVERSION PATHWAYS: Path 1: Google → Tax Story → Tax Guide → SUBSCRIBE (8.2% conversion) Entry: Search for "NJ property tax rates 2026" Journey: Tax article → Interactive tax calculator → Email signup Subscriber value: $4.20/month (highest-value entry path) Path 2: Reddit → Shore Story → Restaurant List → NEWSLETTER (5.4% conversion) Entry: r/newjersey post about shore towns Journey: Shore article → Restaurant guide → Newsletter signup Path 3: Facebook → Crime Story → EXIT (92% bounce) Entry: Facebook share of crime report Journey: Single article view → Exit (no further engagement) INSIGHT: Crime content from Facebook has lowest conversion value CONVERSION OPTIMIZATION: Path 1 readers are 3.4x more likely to subscribe than Path 3 readers Service journalism → Interactive tool → Subscribe is the highest-value journey
2
Optimize Conversion Touchpoints
Company Signal
NJ.com — Journey Optimization: The highest-converting reader journey (Google search to service journalism to interactive tool to subscribe) converts at 8.2% — 3.4x higher than crime-from-Facebook (2.4%). Optimizing the service journalism path by adding interactive tools (tax calculators, school finders, restaurant maps) after every service article could increase overall subscription conversion by 22%. Each interactive tool adds 1.8x session depth.
PATH OPTIMIZATION — Service journalism + interactive tools = 8.2% conversion rate

9Community Engagement Scoring

AI agent scores community engagement levels across AdvanceLocal markets by analyzing local domain activity, /events page density, community organization /blog activity, and civic domain health — identifying which communities are most engaged and which need more attention.

1
Score Community Engagement by Market
/events /blog /about IAB Categories Domain Ages Countries
COMMUNITY ENGAGEMENT SCORECARD — NJ ══════════════════════════════════════════════════ Community Engagement Local Domains /events Civic Orgs Domain Growth Montclair 94 234 67 23 +18% Hoboken 91 312 89 18 +23% Morristown 88 189 56 21 +12% Asbury Park 82 156 78 15 +28% Princeton 79 145 34 19 +8% Trenton 52 67 12 8 -5% Camden 41 45 8 6 -12% INSIGHT: High-engagement communities generate 2.8x more ad revenue per capita Low-engagement communities represent untapped growth potential
2
Prioritize Community Investment
Company Signal
NJ.com — Community Strategy: High-engagement communities (Montclair, Hoboken, Morristown) generate 2.8x more ad revenue per capita and have 3.1x higher newsletter subscription rates. But low-engagement communities (Trenton, Camden) represent untapped growth — domain intelligence shows civic organizations exist but are not being covered. Launching dedicated reporters for underserved communities could grow engagement scores by 30-40% within 6 months.
COMMUNITY GAP — Low-engagement communities need dedicated coverage investment

10Audience Overlap Analysis

AI agent maps audience overlap between AdvanceLocal properties and external publishers by analyzing shared referral domains, common persona profiles, and IAB category affinity — identifying collaboration opportunities and competitive threats.

1
Map Cross-Property Audience Overlap
/blog /about Personas IAB Categories OpenPageRank
AUDIENCE OVERLAP MATRIX — ADVANCELOCAL PROPERTIES ═══════════════════════════════════════════════════════ NJ.com cleveland al.com oregonlive mlive syracuse NJ.com 100% 8% 3% 4% 5% 7% cleveland.com 8% 100% 4% 3% 12% 9% al.com 3% 4% 100% 2% 3% 2% oregonlive.com 4% 3% 2% 100% 4% 3% mlive.com 5% 12% 3% 4% 100% 8% syracuse.com 7% 9% 2% 3% 8% 100% HIGHEST OVERLAP PAIR: cleveland.com ↔ mlive.com (12%) Shared personas: Sports Fan, Auto Industry Worker Shared IAB categories: Automotive, Sports, Manufacturing CROSS-NETWORK CONTENT OPPORTUNITY: Cleveland-Michigan corridor shares auto industry audience NJ-Syracuse corridor shares NY metro audience
2
Identify Network Synergies
Company Signal
AdvanceLocal — Network Synergy: Cleveland-Michigan audience overlap (12%) is the strongest cross-property connection, driven by shared auto industry and sports personas. Content sharing between cleveland.com and mlive.com for auto industry stories would serve 12% of both audiences with zero incremental production cost. NJ-Syracuse overlap (7%) represents NY metro audience that could be served with shared transit and real estate content.
NETWORK EFFECT — Cleveland-Michigan content sharing opportunity, 12% audience overlap
Sector Signal
Regional News Networks — Cross-Market Value: Domain intelligence analysis of multi-market news groups shows that properties with 10%+ audience overlap that share content see 15% lower cost-per-article and 23% higher engagement on shared content. AdvanceLocal's network structure provides a competitive advantage over single-market publishers — the key is activating cross-market content sharing for overlapping audiences.
NETWORK ADVANTAGE — Cross-market sharing reduces cost 15%, lifts engagement 23%
Get in Touch

Interested in AI Agent Domain Intelligence?

For pricing, subscription options, custom database builds, or enterprise partnerships — contact us below.

Power Your AI Agents with Domain Intelligence

Subscribe to the AI Agent Domain Database — continuous access to 100M+ domains, 20 page types each, quarterly refreshes, and real-time change signals.

AI Agent Database View Pricing

Annual subscription includes quarterly data refreshes, change detection alerts, and priority API access.