Forward to: Ad Sales Team

Advertising Sales
Workflows

Ten agent workflows for the ad sales team — prospect identification, advertiser churn prediction, competitive rate intelligence, vertical-specific prospecting, new business detection, advertiser health scoring, upsell opportunity mapping, seasonal campaign planning, cross-market ad bundling, and win-back intelligence — all powered by domain intelligence across 100M+ domains.

1Local Advertiser Prospect Discovery

AI agent identifies new potential advertisers by scanning domain intelligence for businesses in AdvanceLocal markets that have /pricing pages, /products pages, and active /blog content — indicating they have marketing budgets and active digital presence.

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Scan Local Business Domains
/pricing /products /blog /careers IAB Categories Countries
ADVERTISER PROSPECT SCANNER — NJ MARKET ══════════════════════════════════════════════════ QUERY: local_businesses(state="NJ", has_pricing=true, has_blog=true, min_pagerank=3) RESULTS: 4,230 qualified local business domains identified HIGH-VALUE PROSPECTS (NOT current advertisers): jerseymikefranchise.com IAB: Food & Drink | PageRank: 5.8 /pricing: Franchise pricing visible | /careers: 34 NJ locations hiring /blog: 8 posts/month (active marketing) | /products: Full menu + catering SCORE: 92/100 — Active marketing budget, multi-location, high local presence njhomesolar.com IAB: Home & Garden > Solar | PageRank: 4.2 /pricing: Solar panel pricing calculator | /blog: 12 posts/month /careers: 5 installer roles | /about: "Serving all 21 NJ counties" SCORE: 87/100 — Growing company, statewide coverage, active content gardenstatevet.com IAB: Pets > Veterinary | PageRank: 3.8 /pricing: Service pricing listed | /blog: 6 posts/month /products: 4 clinic locations | /events: Pet adoption events SCORE: 78/100 — Multi-location, event-driven, community engagement morristown-dental.com IAB: Health > Dental | PageRank: 3.4 /pricing: Procedure pricing | /blog: 4 posts/month | /careers: 2 roles SCORE: 71/100 — Active digital presence, local services
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Score & Prioritize Prospects for Sales Outreach
PROSPECT SCORING — AD SALES PIPELINE ══════════════════════════════════════════════════ SCORING FACTORS: Digital Maturity (has /blog, /pricing, /products) — 30% Business Scale (locations, /careers volume) — 25% Industry Ad Spend (IAB category avg CPM) — 20% Growth Signal (/careers growth, /blog velocity) — 15% PageRank Authority — 10% TOP 20 PROSPECTS — READY FOR OUTREACH: Rank Domain Score Est. Monthly Budget Category 1. jerseymikefranchise.com 92 $8,500-12,000 Food & Drink 2. njhomesolar.com 87 $5,000-8,000 Home/Solar 3. gardenstatevet.com 78 $3,000-5,000 Pets/Vet 4. morristown-dental.com 71 $2,000-4,000 Health/Dental 5. njwaterproofing.com 69 $2,500-4,500 Home Services PIPELINE VALUE: Top 20 prospects = $85K-130K/month potential ad revenue
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Generate Personalized Sales Pitches
Domain Signal
jerseymikefranchise.com — /pricing shows franchise expansion model, /careers lists 34 NJ hiring locations, /blog publishes 8 posts/month indicating active marketing team. IAB category "Food & Drink" has average CPM of $12.40 on NJ.com. Pitch angle: NJ.com's "NJ Homeowner" persona (28% of audience) aligns perfectly with franchise location targeting. Estimated $8.5K-12K/month budget based on digital maturity signals.
HIGH-VALUE PROSPECT — Active marketing budget, 34 NJ locations, perfect audience match
Sector Signal
NJ Local Business — Digital Ad Spend Rising: Domain intelligence shows 23% more NJ businesses now have /pricing pages (indicating digital maturity) compared to 12 months ago. /blog adoption among local businesses up +34% YoY. Local business digital ad budgets growing faster than national — NJ market has $4.2M/month in untapped local advertising potential based on business domain digital maturity scoring.
MARKET GROWTH — Local digital ad budgets expanding, $4.2M/month addressable

2Advertiser Churn Prediction

AI agent detects early warning signs of advertiser churn by monitoring changes in advertiser domain health — declining /blog activity, /careers reductions, /pricing changes, and /products page removals that indicate budget cuts ahead.

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Monitor Current Advertiser Domain Health
/blog /careers /pricing /products OpenPageRank Domain Ages
ADVERTISER HEALTH MONITOR — CURRENT CLIENTS ══════════════════════════════════════════════════ MONITORED: 340 current AdvanceLocal advertisers ALERTS: 18 advertisers showing churn risk signals HIGH CHURN RISK: centralnjrealty.com — Monthly spend: $4,200 | Churn Risk: 89% /careers: Removed all hiring posts (was 8 roles) /blog: Zero posts in 45 days (was 6/month) /pricing: Commission rates removed from page PageRank: Dropped from 4.1 to 3.4 in 90 days SIGNAL: Business contraction — budget cuts imminent njfitnesscenter.com — Monthly spend: $2,800 | Churn Risk: 72% /pricing: Dropped membership prices 25% (desperation pricing) /blog: Shifted to "retention" content (vs. acquisition) /careers: Reduced from 4 trainers to 1 posting SIGNAL: Revenue pressure — likely to reduce ad spend
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Trigger Proactive Retention Campaigns
Domain Signal
centralnjrealty.com — Churn risk 89%. All /careers removed, /blog went silent, /pricing changed. PageRank declined 17% in 90 days. Pattern matches previous advertiser churn cases at 87% accuracy. Sales team should initiate retention call within 48 hours — offer reduced rate or value-add package before renewal deadline. Saving this account preserves $50.4K annual revenue.
CHURN IMMINENT — Initiate retention call within 48 hours
Company Signal
AdvanceLocal — Churn Prevention ROI: 18 advertisers flagged with churn risk representing $142K/month in combined revenue. Historical data shows proactive retention outreach recovers 45% of at-risk accounts. If the sales team acts on these 18 alerts, estimated retention of 8 accounts worth $64K/month — $768K annual revenue preserved.
RETENTION ROI — $768K annual revenue at risk, 45% recoverable with proactive outreach

3Competitive Ad Rate Intelligence

AI agent analyzes competitor publisher /pricing and /products pages to benchmark AdvanceLocal's ad rates against the market — identifying opportunities to raise rates where underpriced and competitive gaps where pricing adjustments could win new business.

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Scan Competitor Publisher Ad Rate Pages
/pricing /products /about OpenPageRank Personas
COMPETITIVE AD RATE ANALYSIS — NJ MARKET ══════════════════════════════════════════════════ Publisher Display CPM Sponsored Newsletter PageRank Audience nj.com $11.20 $2,500/post $1,800/send 7.6 4.2M/mo northjersey.com $9.80 $2,000/post $1,200/send 6.8 1.8M/mo patch.com (NJ) $14.50 $1,500/post $800/send 7.4 2.1M/mo nytimes.com (NJ) $22.00 $8,000/post $5,000/send 9.2 12M/mo phillyinquirer.com $12.40 $3,000/post $2,200/send 7.1 3.1M/mo KEY FINDING: NJ.com display CPM ($11.20) is 23% below Patch ($14.50) despite higher PageRank (7.6 vs 7.4) and 2x audience OPPORTUNITY: Raise display CPM by $2-3 = $180K-270K additional annual revenue
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Generate Rate Optimization Recommendations
Company Signal
NJ.com — Underpriced vs. Market: Display CPM at $11.20 is 23% below Patch despite superior audience metrics (4.2M vs 2.1M monthly, PageRank 7.6 vs 7.4). Sponsored content at $2,500/post is competitive but newsletter pricing at $1,800/send is below market. Rate card increase of 15-20% would still be below the hyperlocal competitor and generate $180K-270K additional annual revenue with minimal volume impact.
RATE INCREASE — 15-20% increase justified by market data, $180-270K annual upside
Sector Signal
Regional Publisher Ad Rates — Rising Across Markets: /pricing page analysis across 200+ regional publishers shows average CPM up +12% YoY. Hyperlocal publishers (Patch, TAPinto) are commanding premium CPMs due to audience targeting precision. Regional publishers with PageRank above 7.0 have raised rates an average of 18% in the past year. AdvanceLocal's rate increases would be consistent with market trends.
MARKET SUPPORTS — Regional publisher CPMs rising 12-18% YoY across the industry

4Vertical-Specific Prospecting

AI agent targets specific high-value advertising verticals by filtering domain intelligence by IAB category — identifying healthcare, automotive, real estate, legal, and education advertisers in AdvanceLocal markets with active digital marketing budgets.

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Filter by High-CPM Verticals
/pricing /products /blog IAB Categories Personas Countries
VERTICAL PROSPECTING — HIGH-VALUE CATEGORIES ══════════════════════════════════════════════════ HEALTHCARE (IAB: Health & Fitness) — NJ Market: Qualified prospects found: 234 Top prospects: rwjbh.org PageRank: 6.4 | /careers: 890 roles | /blog: 24/mo hackensackmeridian.org PageRank: 6.1 | /careers: 567 | /blog: 18/mo atlantichealth.org PageRank: 5.8 | /careers: 345 | /blog: 12/mo Vertical avg CPM: $18.40 (highest in market) AUTOMOTIVE (IAB: Automotive) — Cleveland Market: Qualified prospects found: 189 Top prospects: ganleyauto.com PageRank: 4.2 | /pricing: Vehicle listings | 12 locations spabordeaux.com PageRank: 3.8 | /pricing: Auto spa | /blog: 8/mo Vertical avg CPM: $14.80 LEGAL (IAB: Law & Government) — All Markets: Qualified prospects found: 312 Vertical avg CPM: $22.60 (second highest)
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Build Vertical Ad Packages

VERTICAL AD PACKAGE RECOMMENDATIONS

FOR: Ad Sales Team — Vertical Strategy Q2 2026 ══════════════════════════════════════════════════ HEALTHCARE VERTICAL PACKAGE: Target: 234 qualified healthcare domains in NJ market Package: Display + Sponsored Content + Health Newsletter Sponsorship Pricing: $5,000-15,000/month per advertiser Pipeline value: $1.2M-3.5M annual revenue potential Audience match: "Health-Conscious" persona = 18% of NJ.com readers LEGAL VERTICAL PACKAGE: Target: 312 qualified legal domains across all markets Package: Display + Sponsored "Know Your Rights" Content Series Pricing: $3,000-8,000/month per advertiser Pipeline value: $936K-2.5M annual revenue potential Audience match: "NJ Homeowner" persona for real estate law, injury law TOTAL VERTICAL PIPELINE: $4.8M-12.2M annual addressable revenue

5New Business Detection

AI agent detects newly established businesses in AdvanceLocal markets by monitoring domain registrations, new /about pages, and /careers postings — identifying advertisers at the moment they need local marketing most.

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Track New Business Domain Registrations
/about /products /careers /contact Domain Ages IAB Categories
NEW BUSINESS DETECTOR — NJ MARKET (FEB 2026) ══════════════════════════════════════════════════ FILTER: domain_age < 6 months, country="US-NJ", has_about=true RESULTS: 189 new businesses detected this month HIGH-VALUE NEW BUSINESSES: hobokenbrewlab.com — Registered: Nov 2025 | IAB: Food & Drink /about: "Opening Spring 2026" | /products: Craft beer menu /contact: Hoboken, NJ address | /careers: 8 positions posted SIGNAL: Pre-launch — perfect time for launch advertising package newark-cowork.com — Registered: Dec 2025 | IAB: Business Services /about: "Newark's newest coworking space" | /pricing: Membership tiers /products: 3 membership levels | /events: Launch party Feb 28 SIGNAL: Active launch — needs local awareness advertising jerseycityrobotics.com — Registered: Jan 2026 | IAB: Education /about: Kids robotics academy | /pricing: Class pricing /products: 6 class types | /contact: Jersey City, NJ SIGNAL: New education business — seasonal enrollment advertising
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Route to Sales with Launch Packages
Domain Signal
hobokenbrewlab.com — Domain age 3 months, /about indicates "Opening Spring 2026," /careers has 8 positions posted, /products page shows full menu. This business is in pre-launch phase — the highest-value advertising moment for a new local business. NJ.com "Hoboken" local section reaches 89K monthly readers in the exact target market. Recommended: $2,500 launch package (display + sponsored "Opening Soon" article).
PRE-LAUNCH — Highest-value advertising moment, $2,500 launch package recommended
Sector Signal
NJ New Business Formation — Strong Growth: 189 new businesses detected in February, up +23% from February 2025. Food & Drink (+34%), Professional Services (+28%), and Education (+19%) are the fastest-growing categories. New business formation is a leading indicator of local ad spending — each new business represents $1,200-3,600/year in potential ad revenue. Estimated $227K-680K annual revenue opportunity from February cohort alone.
STRONG FORMATION — 189 new businesses/month, $227-680K annual ad revenue potential

6Advertiser Health Scoring

AI agent continuously scores advertiser business health using domain intelligence signals — PageRank trajectory, /careers hiring velocity, /blog content activity, and /products expansion — to prioritize account management and forecast revenue stability.

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Score Advertiser Portfolio Health
/careers /blog /products /pricing OpenPageRank Domain Ages
ADVERTISER HEALTH DASHBOARD ══════════════════════════════════════════════════ Advertiser Health Revenue/Mo PR Trend Hiring Blog Signal rwjbh.org 94 $12,000 +0.3 +45 24/mo GROWING jerseymikefranchise.com 89 $8,500 +0.2 +12 8/mo STABLE ganleyauto.com 72 $6,200 0.0 -3 4/mo FLAT centralnjrealty.com 34 $4,200 -0.7 -8 0/mo DECLINING njfitnesscenter.com 41 $2,800 -0.4 -3 2/mo AT RISK PORTFOLIO SUMMARY: Healthy (70+): 278 advertisers — $1.8M/month (89% of revenue) At Risk (40-69): 44 advertisers — $186K/month (9% of revenue) Critical (<40): 18 advertisers — $42K/month (2% of revenue)
2
Generate Account Management Priorities
Company Signal
AdvanceLocal Ad Portfolio — 89% of revenue comes from healthy advertisers (score 70+), but 62 accounts (18%) are showing declining or at-risk signals. Proactive engagement with the 44 at-risk accounts (representing $186K/month) could prevent $1.1M/year in potential churn. Priority: assign senior account managers to the top 10 at-risk accounts by revenue value.
PORTFOLIO HEALTH — 89% healthy, 18% at-risk requiring proactive management

7Upsell Opportunity Mapping

AI agent identifies upsell opportunities within existing advertisers by detecting business expansion signals — new /products pages, /careers growth, new /contact locations, and /pricing tier additions that indicate growing marketing needs.

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Detect Expansion Signals in Current Advertisers
/products /careers /contact /pricing /press Countries
UPSELL OPPORTUNITY DETECTOR ══════════════════════════════════════════════════ SCANNED: 340 current advertisers for expansion signals EXPANSION SIGNALS DETECTED: rwjbh.org — Current: $12K/mo | Upsell Potential: $8K/mo /products: 3 new specialty centers launched (cardiology, oncology, orthopedics) /careers: +45 new roles (expansion hiring) /contact: 2 new facility addresses added /press: "RWJBH Expands to 15 Locations" announcement TRIGGER: New locations + new services = new advertising needs gardenstatevet.com — Current: $3K/mo | Upsell Potential: $2K/mo /products: Added "emergency vet" and "grooming" services /contact: New Cherry Hill location added /careers: +3 vet tech roles TRIGGER: New location + new services in different market area
2
Generate Upsell Proposals
Domain Signal
rwjbh.org — Three new specialty centers launched (detected via /products), two new facility addresses (detected via /contact), 45 new hiring roles (detected via /careers). Current ad spend: $12K/month covering general awareness. Upsell proposal: $20K/month with specialty-specific campaigns targeting relevant audience personas (Health-Conscious = 18% of NJ.com readers). New locations need geo-targeted campaigns.
UPSELL — $8K/month additional spend justified by 3 new centers + 2 new locations
Company Signal
AdvanceLocal — Upsell Pipeline: 34 current advertisers showing expansion signals with combined upsell potential of $78K/month ($936K annual). Top verticals for upsell: Healthcare ($28K/mo), Automotive ($18K/mo), Real Estate ($14K/mo). Expansion signals detected via domain intelligence provide personalized upsell justification — converting at 3x the rate of generic upsell attempts.
PIPELINE — $936K annual upsell potential across 34 expanding advertisers

8Seasonal Campaign Planning

AI agent analyzes historical domain activity patterns to predict seasonal advertising demand — identifying when specific verticals increase /blog content, /events postings, and /products promotions so sales can pre-sell seasonal campaigns.

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Map Seasonal Domain Activity Patterns
/blog /events /products /pricing IAB Categories
SEASONAL DEMAND PREDICTOR — Q2 2026 ══════════════════════════════════════════════════ UPCOMING SEASONAL PEAKS (based on historical domain activity): Vertical Peak Month Signal Source Pre-Sell Window Home Services March-April /blog +67% (spring cleaning) NOW Real Estate April-June /products +45% (listings) Feb-Mar Tourism/Shore May-June /events +89% (shore towns) Mar-Apr Education/Camp April-May /blog +56% (summer camp) Feb-Mar Auto Dealers March-April /pricing +34% (spring sales) NOW Healthcare Year-round /blog stable Evergreen REVENUE FORECAST: Q2 seasonal campaigns estimated $340K incremental revenue Pre-selling 30 days before peak improves close rate by 45%
2
Generate Pre-Sell Campaign Briefs
Sector Signal
NJ Shore Tourism — Summer 2026: Domain intelligence shows NJ shore town /events pages already posting summer 2026 events (+89% vs last year's pace). Tourism business /blog activity accelerating 3 weeks earlier than 2025 seasonality. /products pages on shore rental sites showing earlier availability postings. Signal: Shore tourism season starting earlier — sales team should begin tourism vertical outreach now for May-September campaign commitments worth estimated $120K.
EARLY SEASON — Shore tourism signals 3 weeks ahead of last year, pre-sell now

9Cross-Market Ad Bundling

AI agent identifies national and multi-state advertisers that could benefit from cross-market bundles across AdvanceLocal properties — detecting businesses with presence in multiple AdvanceLocal markets through /contact addresses and geographic domain data.

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Identify Multi-Market Advertisers
/contact /about /careers Countries IAB Categories OpenPageRank
CROSS-MARKET BUNDLE DETECTOR ══════════════════════════════════════════════════ ANALYSIS: Advertisers with /contact addresses in 2+ AdvanceLocal markets MULTI-MARKET ADVERTISERS (not yet bundled): driveautogroup.com — Locations: NJ (4), OH (3), AL (2), OR (1) Currently advertising: NJ.com only ($6K/mo) /careers: Hiring in all 4 states | /products: All locations listed BUNDLE OPPORTUNITY: $18K/mo across 4 markets (3x current) premierhealth.com — Locations: NJ (2), OH (5), MI (3) Currently advertising: cleveland.com only ($8K/mo) /careers: 234 roles across 3 states | /products: All facilities listed BUNDLE OPPORTUNITY: $20K/mo across 3 markets (2.5x current) nationalfencing.com — Locations: NJ, OH, AL, OR, MI, PA Currently: Not advertising on any AdvanceLocal property /pricing: Service area covers 6 AdvanceLocal markets BUNDLE OPPORTUNITY: $12K/mo new business across 6 markets
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Generate Network Bundle Proposals
Company Signal
AdvanceLocal — Network Bundle Revenue: Domain intelligence identified 67 advertisers with /contact addresses in 2+ AdvanceLocal markets that are currently only advertising in one market. Combined bundle opportunity: $340K/month ($4.1M annual). These multi-market advertisers have 2.3x higher retention rates than single-market accounts because the network provides unique cross-market reach they cannot get elsewhere.
BUNDLE PIPELINE — $4.1M annual from 67 multi-market advertisers, 2.3x higher retention

10Win-Back Intelligence

AI agent monitors former advertisers' domains for signs of renewed marketing activity — new /blog posts, /careers hiring, /products launches, and /pricing updates that indicate the business has recovered and may be ready to advertise again.

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Monitor Former Advertiser Recovery Signals
/blog /careers /products /pricing OpenPageRank
WIN-BACK MONITOR — FORMER ADVERTISERS ══════════════════════════════════════════════════ TRACKED: 234 former advertisers (churned in last 18 months) RECOVERY SIGNALS: 28 showing positive momentum TOP WIN-BACK CANDIDATES: njsportsplex.com — Churned: Aug 2025 | Former spend: $3,800/mo /blog: Resumed posting (12/mo, was 0 for 5 months) /careers: 6 new roles posted (was 0) /products: Added 3 new programs (youth camps, adult leagues) /pricing: New membership tiers launched PageRank: Recovered from 3.1 to 3.8 RECOVERY SCORE: 91/100 — Business clearly recovered, ready for outreach gardenstatefloral.com — Churned: Oct 2025 | Former spend: $1,200/mo /blog: Resumed (4/mo) | /products: Valentine's collection added /events: Wedding season page updated | /pricing: New pricing live RECOVERY SCORE: 84/100 — Seasonal recovery, Valentine's/wedding timing
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Trigger Win-Back Campaigns
RECOVERY TIMELINE — njsportsplex.com
Aug 2025 Churned from AdvanceLocal. /blog: silent. /careers: zero. Business contracting.
Nov 2025 /products: Added "winter programs" page. First sign of recovery.
Jan 2026 /blog: Resumed posting (8 posts). /careers: 3 roles posted. /pricing: Updated membership rates. Recovery accelerating.
Feb 2026 /blog: 12 posts. /careers: 6 roles. /products: 3 new programs. /pricing: New tiers. Full recovery — optimal win-back timing.
Domain Signal
njsportsplex.com — Recovery score 91/100. Domain intelligence tracked the full recovery arc: business contraction (Aug 2025) to recovery signals (Nov 2025) to full recovery (Feb 2026). /blog, /careers, /products, and /pricing all showing positive momentum. The business is now healthier than when they originally advertised. Recommended: personalized win-back offer with 15% discount on first 3 months. Expected win-back rate: 67% for recovery scores above 85.
WIN-BACK READY — Full recovery confirmed, 67% expected win-back rate
Company Signal
AdvanceLocal — Win-Back Revenue: 28 former advertisers showing recovery signals with combined former spend of $78K/month. At 67% win-back rate (historical for high recovery scores), expected recovery: $52K/month ($624K annual). Win-back campaigns cost 60% less than new business acquisition — highest-ROI sales activity available to the team.
WIN-BACK ROI — $624K annual revenue potential at 60% lower acquisition cost
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