Forward to: Partnerships Team

Local Business
Partnerships Workflows

Ten agent workflows for the partnerships team — local business discovery, SMB health scoring, partnership opportunity mapping, co-marketing prospect identification, event sponsorship matching, community anchor detection, franchise expansion tracking, small business grant intelligence, local economy monitoring, and partnership ROI analysis — all powered by domain intelligence across 100M+ domains.

1Local Business Discovery

AI agent discovers new partnership-ready local businesses by scanning domain registrations, /about page launches, and /products page creation in AdvanceLocal metro markets — identifying businesses at the ideal partnership stage.

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Scan for Partnership-Ready Businesses
/about /products /pricing /events IAB Categories Domain Ages
LOCAL BUSINESS DISCOVERY — ALL MARKETS ══════════════════════════════════════════════════ FILTER: domain_age 3-24 months, has_about=true, has_products=true, local_market=true RESULTS: 567 partnership-ready businesses across all AdvanceLocal markets TOP PARTNERSHIP PROSPECTS BY MARKET: NJ Market (234 businesses): hobokenbrewlab.com Food & Drink | Opening Spring 2026 | Score: 94 jerseycityrobotics.com Education | Kids STEM academy | Score: 88 montclairyoga.com Fitness | 3 studio locations | Score: 82 Cleveland Market (145 businesses): clecowork.com Business | Downtown coworking | Score: 91 clevelandpets.com Pets | Premium pet services | Score: 79 Alabama Market (89 businesses): bhambites.com Food & Drink | Birmingham food hall | Score: 87 huntsville-tech.com Technology | Tech incubator | Score: 85
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Generate Partnership Outreach List
Company Signal
AdvanceLocal — Partnership Pipeline: 567 partnership-ready businesses identified across all markets. These businesses have active /about, /products, and /pricing pages indicating digital maturity. Average domain age 3-24 months means they are in growth phase and most receptive to local media partnerships. Estimated partnership revenue: $340K/year from event sponsorships, co-marketing deals, and content partnerships with top 50 prospects.
PIPELINE — 567 partnership-ready businesses, $340K/year potential

2SMB Health Scoring

AI agent scores the health of small and medium businesses in AdvanceLocal markets using domain signals — PageRank trajectory, /careers activity, /blog velocity, and /products updates — to identify thriving businesses ready for premium partnerships.

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Score Local Business Health
/careers /blog /products OpenPageRank Domain Ages
SMB HEALTH SCORECARD — NJ MARKET ══════════════════════════════════════════════════ Business Health PR Trend Hiring Blog Products Signal jerseymikefranchise.com 94 +0.3 +12 8/mo Expanding THRIVING hobokenbrewlab.com 88 +0.5 +8 6/mo Growing GROWTH njhomesolar.com 85 +0.4 +5 12/mo Stable HEALTHY gardenstatefloral.com 67 +0.1 0 4/mo Stable STABLE njprintshop.com 32 -0.6 -2 0/mo Shrinking AT RISK PARTNER ONLY WITH HEALTH SCORE 70+: 78% of businesses with score 70+ renew partnerships Businesses below 50 have 65% churn rate — avoid premium partnerships
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Segment for Partnership Tiers
Company Signal
Partnership Tier Strategy: Health scoring enables risk-managed partnerships. Platinum tier (score 85+): 234 businesses, full co-marketing + events + content. Gold tier (70-84): 189 businesses, standard advertising + events. Silver tier (50-69): 144 businesses, basic advertising only. This tiering prevents partnership investment in declining businesses while maximizing revenue from thriving ones.
TIERED PARTNERSHIPS — Health scoring reduces churn risk by 45%

3Partnership Opportunity Mapping

AI agent identifies specific partnership opportunities by analyzing /events pages, /products launches, and /press announcements from local businesses — detecting moments when businesses need local media exposure most.

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Detect Partnership Trigger Events
/events /press /products /contact IAB Categories
PARTNERSHIP TRIGGER EVENTS — FEB 2026 ══════════════════════════════════════════════════ GRAND OPENINGS (need launch awareness): hobokenbrewlab.com /events: Grand opening Mar 15 | Partnership: $3.5K launch pkg newark-cowork.com /events: Launch party Feb 28 | Partnership: $2.5K launch pkg EXPANSIONS (new locations need local marketing): gardenstatevet.com /contact: New Cherry Hill location | Partnership: $2K/mo rwjbh.org /products: 3 new specialty centers | Partnership: $8K/mo MILESTONE EVENTS (anniversary/celebration exposure): morristowngreen.com /events: 50th Anniversary Gala | Partnership: $1.5K event clevelandfoodbank.org /events: Annual fundraiser | Partnership: $1K event TOTAL PIPELINE: 45 trigger events detected, $124K total partnership value
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Route to Partnership Team
Domain Signal
hobokenbrewlab.com — Grand opening March 15 detected via /events page. Business health score: 88. /careers shows 8 positions (solid launch team). /products page has full menu and event space details. This is a premium partnership opportunity: launch coverage package ($3.5K) including sponsored article, social media promotion, newsletter feature, and event coverage. Hoboken is NJ.com's 3rd-highest-engagement community.
LAUNCH PARTNERSHIP — Grand opening in top community, $3.5K package opportunity

4Co-Marketing Prospect Identification

AI agent identifies businesses whose audiences overlap with AdvanceLocal readers — using persona matching and IAB category alignment to find co-marketing partners who can bring mutual audience value.

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Match Business Personas to Reader Personas
/about /products /blog Personas IAB Categories
CO-MARKETING PERSONA MATCHER ══════════════════════════════════════════════════ NJ.com "NJ Homeowner" Persona (28% of audience): Best co-marketing partners (IAB + persona alignment): njhomesolar.com Solar installer | Persona match: 96% gardenstateremodel.com Home renovation | Persona match: 94% njwindowpro.com Window replacement | Persona match: 91% NJ.com "NJ Commuter" Persona (34% of audience): njtransitparking.com Commuter parking | Persona match: 93% hobokencoffee.com Commuter cafe | Persona match: 82% Cleveland.com "Sports Fan" Persona (31% of audience): clevelandsportsbar.com Sports dining | Persona match: 95% guardiansgear.com Team merchandise | Persona match: 92%
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Design Co-Marketing Campaigns
Company Signal
AdvanceLocal — Co-Marketing Revenue: Persona matching identified 89 high-alignment co-marketing prospects across all markets. Co-marketing deals (sponsored content + email + social) generate avg $4.2K/month per partner vs $2.1K for standard advertising — 2x revenue premium. Top opportunity: NJ.com "NJ Homeowner" persona co-marketing with home services businesses (solar, remodeling, landscaping) — 12 prospects with 90%+ persona match.
CO-MARKETING — 89 high-match prospects, 2x revenue premium over standard advertising

5Event Sponsorship Matching

AI agent scans /events pages across local businesses and community organizations to identify sponsorship opportunities that align with AdvanceLocal's audience — matching events with the right advertiser partners for three-way value creation.

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Scan Local Event Landscape
/events /about /blog IAB Categories Personas Countries
EVENT SPONSORSHIP SCANNER — Q2 2026 ══════════════════════════════════════════════════ SCANNED: 3,400 local organization /events pages across all markets HIGH-VALUE SPONSORSHIP EVENTS: montclairfilmfest.org /events: Montclair Film Festival (May 2-8) Audience: 45K attendees | Persona: Arts/Culture Sponsorship: $15K media partnership + $8K advertiser match clevelandmarathon.com /events: Cleveland Marathon (May 18) Audience: 20K runners + 100K spectators | Persona: Health/Fitness Sponsorship: $12K media partnership + $6K advertiser match njfoodfest.com /events: NJ Food & Wine Festival (Jun 14-15) Audience: 30K attendees | Persona: Food & Drink Sponsorship: $10K media partnership + $5K advertiser match
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Match Events with Advertiser Sponsors
Company Signal
AdvanceLocal — Event Revenue: 23 high-value events identified across all markets for Q2 2026, with combined media partnership + advertiser matching revenue of $186K. The three-way model (event + AdvanceLocal + advertiser) generates 3x the revenue of standard event coverage. Events with 10K+ attendance and persona alignment above 80% have 89% sponsorship close rate.
EVENT PIPELINE — 23 events, $186K Q2 revenue, 89% close rate for aligned events

6Community Anchor Detection

AI agent identifies community anchor businesses — establishments with high local engagement, long domain history, and strong /events and /blog presence — that serve as ideal long-term partnership anchors for AdvanceLocal properties.

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Identify Community Anchor Businesses
/about /events /blog Domain Ages OpenPageRank IAB Categories
COMMUNITY ANCHOR ANALYSIS — NJ MARKET ══════════════════════════════════════════════════ Business Domain Age PageRank Events/Yr Blog/Mo Anchor Score communityfoodbank.org 18 years 6.2 45 12 97 montclairartmuseum.org 22 years 5.8 89 8 95 morristowngreen.com 15 years 4.8 34 6 88 clevelandplayhouse.com 20 years 5.4 67 10 94 bhamart.org 16 years 5.1 56 8 91 ANCHOR PARTNERSHIPS: Community anchors have 95% partnership renewal rate (vs 72% avg) Average anchor partnership value: $24K/year (events + content + advertising)
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Build Long-Term Anchor Partnerships
Sector Signal
Community Anchors — Stable Revenue Base: Domain intelligence identified 67 community anchor businesses across all AdvanceLocal markets with domain ages over 10 years, consistent /events activity, and PageRank above 4.0. These anchors represent $1.6M/year in partnership revenue with 95% renewal rate — providing a stable revenue foundation that offsets the volatility of transactional advertising.
STABLE REVENUE — 67 anchors, $1.6M/year, 95% renewal rate

7Franchise Expansion Tracking

AI agent tracks franchise brand expansion into AdvanceLocal markets by detecting new /contact addresses, /careers postings, and /products pages for national franchise domains — identifying partnership opportunities with expanding brands.

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Detect Franchise Market Entry
/contact /careers /products /pricing Countries IAB Categories
FRANCHISE EXPANSION TRACKER — NJ MARKET ══════════════════════════════════════════════════ NEW FRANCHISE LOCATIONS DETECTED (last 90 days): sweetgreen.com /contact: 3 new NJ locations (Hoboken, Morristown, Princeton) /careers: 24 NJ positions posted | /products: NJ menu customization PARTNERSHIP: $5K launch package per location = $15K total dutchbros.com /contact: First NJ location (Edison) /careers: 12 NJ positions | /press: "East Coast Expansion" announcement PARTNERSHIP: $8K market entry package (first-in-market premium) crumblcookies.com /contact: 2 new NJ locations (Cherry Hill, Paramus) /careers: 16 NJ positions | /events: Grand opening events listed PARTNERSHIP: $4K per launch event = $8K total
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Pitch Franchise Launch Partnerships
Company Signal
AdvanceLocal — Franchise Pipeline: 12 national franchise brands detected expanding into AdvanceLocal markets in Q1 2026, with combined partnership potential of $89K. First-in-market franchises (like Dutch Bros' NJ entry) pay a 60% premium for launch awareness. Franchise expansion detection gives 30-60 day advance notice before grand openings — enough time to build and close partnership deals.
FRANCHISE PIPELINE — 12 brands expanding, $89K partnership potential, 30-60 day lead time

8Small Business Grant Intelligence

AI agent monitors government and foundation /press and /blog pages for small business grant announcements, economic development incentives, and funding programs — enabling AdvanceLocal to create value-add content for business partners.

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Monitor Grant & Funding Announcements
/press /blog /products IAB Categories Web Filtering Categories
GRANT & FUNDING MONITOR — ALL MARKETS ══════════════════════════════════════════════════ NEW GRANTS DETECTED (last 30 days): nj.gov /press: "NJ Small Business Recovery Grant — $50M Available" Eligibility: NJ businesses under 50 employees | Deadline: April 15 CONTENT: Create grant guide, notify all NJ business partners sba.gov /blog: "2026 Community Advantage Loan Program Expansion" Coverage: All US markets | Up to $350K per business CONTENT: Market-specific eligibility guides for all AdvanceLocal markets clevelandfoundation.org /press: "$5M Neighborhood Business Fund" Eligibility: Cleveland small businesses in targeted neighborhoods CONTENT: Cleveland.com grant guide, partner notification
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Create Value-Add Partner Content
Company Signal
AdvanceLocal — Partner Value-Add: Grant intelligence creates a unique value proposition for business partners: "We don't just advertise your business — we help you find funding." Sharing grant notifications with 567 business partners builds loyalty and differentiates AdvanceLocal from competitors. Partners who receive grant intelligence have 34% higher retention rates and 23% higher average revenue per account.
VALUE-ADD — Grant intelligence increases partner retention 34% and ARPA 23%

9Local Economy Monitoring

AI agent tracks the health of local economies in AdvanceLocal markets by aggregating domain signals — new business registrations, hiring trends, business closures, and industry sector shifts — providing macro context for partnership strategy.

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Track Local Economic Health Indicators
/careers /about /products IAB Categories Domain Ages Countries
LOCAL ECONOMY DASHBOARD — ALL MARKETS ══════════════════════════════════════════════════ Market New Domains Δ YoY Hiring Signal Closures Economy Score NJ Metro 1,234 +18% +23% 67 88 Cleveland 567 +12% +15% 34 79 Birmingham AL 389 +28% +34% 23 84 Portland OR 456 +8% +9% 45 72 Grand Rapids 345 +22% +19% 19 82 Syracuse 189 +4% +6% 28 65 GROWING SECTORS (by new domain registrations): Healthcare: +34% across all markets Food & Drink: +28% across all markets Tech/SaaS: +45% in NJ, Cleveland, Birmingham Retail (physical): -12% across all markets
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Adjust Partnership Strategy by Market
Sector Signal
AdvanceLocal Markets — Economy Divergence: Birmingham (economy score 84, +28% new domains) and Grand Rapids (82, +22%) are the fastest-growing markets — partnership teams in these markets should be expanding aggressively. Syracuse (65, +4%) is the weakest — partnership strategy should focus on retention over acquisition. Healthcare and Food & Drink are the strongest sectors across all markets — partnership teams should prioritize these verticals.
MARKET DIVERGENCE — Expand in Birmingham/Grand Rapids, retain in Syracuse

10Partnership ROI Analysis

AI agent measures the ROI of existing partnerships by tracking partner domain health changes, /blog mentions of AdvanceLocal, referral traffic patterns, and partner business growth signals — proving partnership value to drive renewals.

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Measure Partner Domain Growth Post-Partnership
/blog /careers /products OpenPageRank Domain Ages
PARTNERSHIP ROI DASHBOARD ══════════════════════════════════════════════════ Partner Spend/Mo PR Before PR After Blog Δ Hiring Δ jerseymikefranchise.com $8,500 5.4 5.8 +4/mo +12 rwjbh.org $12,000 6.1 6.4 +6/mo +45 gardenstatevet.com $3,000 3.5 3.8 +2/mo +3 njfitnesscenter.com $2,800 3.8 3.4 -2/mo -3 PARTNERSHIP CORRELATION: Partners who grew PageRank during partnership: 78% renewed Partners who declined during partnership: 34% renewed Partnership duration correlates with partner domain health at 0.82
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Generate Renewal Intelligence
PARTNER GROWTH TIMELINE — jerseymikefranchise.com
Sep 2025 Partnership started. PageRank: 5.4. /blog: 4/month. /careers: 22 NJ roles.
Dec 2025 PageRank: 5.6 (+0.2). /blog: 6/month (+2). /careers: 28 NJ roles (+6). NJ.com coverage generated 45K pageviews for Jersey Mike's content.
Feb 2026 PageRank: 5.8 (+0.4 since start). /blog: 8/month (+4). /careers: 34 NJ roles (+12). Partnership drove measurable growth — strong renewal case.
Company Signal
AdvanceLocal — Partnership ROI Proof: Domain intelligence provides objective, third-party evidence of partnership value. Jersey Mike's PageRank grew +0.4 during the 6-month partnership, /blog activity doubled, and NJ hiring expanded +55%. This data creates a compelling renewal story: "Your digital presence grew measurably during our partnership." Partners presented with domain growth data have 89% renewal rate vs 65% without proof.
RENEWAL STRATEGY — Domain growth data increases renewal rate from 65% to 89%
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