Teachable Technology Intelligence

What is Teachable?

Teachable is an online course platform enabling creators to build and sell educational content. Acquired by Hotmart in 2020, Teachable powers thousands of creators with tools for course creation, marketing, and student management.

From individual instructors to businesses, Teachable provides the infrastructure needed to build a professional online education business.

Key Features

Course Builder

• Curriculum: Sections and lectures
• Media: Video, audio, text
• Quizzes: Knowledge checks
• Drip: Scheduled content

Sales Tools

• Checkout: Custom pages
• Pricing: Subscriptions, payments
• Coupons: Discount codes
• Affiliates: Partner programs

Student Experience

• Progress: Completion tracking
• Certificates: Achievement badges
• Comments: Discussion areas

Use Cases

Professional Courses

Industry experts create certification programs. Multi-module courses with assessments and certificates.

Creative Education

Artists and designers teach skills. Video tutorials for photography, design, music, and crafts.

Business Training

Entrepreneurs teach business skills. Marketing, sales, and productivity courses for professionals.

Corporate Training

Companies use Teachable for internal training. Onboarding, compliance, and skill development programs.

Code Examples

Embed Course

<!-- Teachable Course Link -->
<a href="https://yourschool.teachable.com/p/course-name"
   class="teachable-cta">
    Enroll Now
</a>

Webhook Handler

// Handle enrollment webhook
app.post('/teachable/webhook', (req, res) => {
    const { hook_event, user, product } = req.body;

    if (hook_event === 'enrollment.created') {
        welcomeStudent(user.email, product.name);
    }

    res.status(200).json({ received: true });
});

API Integration

curl "https://developers.teachable.com/v1/users" \
  -H "apiKey: YOUR_API_KEY" \
  -H "Content-Type: application/json"

Comparison

vs Thinkific

• Marketing: Teachable stronger
• Features: Thinkific more included
• Community: Thinkific better

vs Kajabi

• Price: Teachable cheaper
• All-in-one: Kajabi more complete
• Courses: Teachable focused

Strengths

• Powerful sales pages
• Flexible pricing options
• Built-in affiliate system
• Strong creator community